https://c3metrics.com/wp-content/uploads/2019/09/izzet-a.png 369 800 jgreenfield https://wwwc3metrics-blueshiftinforma.netdna-ssl.com/wp-content/uploads/2015/05/c3logo.png jgreenfield2019-09-24 02:00:502019-12-31 09:34:01Accurate Attribution with Data Scientist Izzet Agoren
Izzet Agoren knows: Accurate attribution models cannot be built by data scientists alone...you need a team who understands how media operates in the real world. An electrical engineer who launched his own ISP in 2002 in Cypress, Izzet's search for the signal in the noise led him to AdTech. As the VP of Data Science for Rauxa, hear how he's overcome the barriers to better measurement.
https://c3metrics.com/wp-content/uploads/2019/09/tony-pitts1.jpg 369 800 jgreenfield https://wwwc3metrics-blueshiftinforma.netdna-ssl.com/wp-content/uploads/2015/05/c3logo.png jgreenfield2019-09-17 02:00:292019-12-31 09:34:36Attribution’s $400 Million Dollar Marketer with Tony Pitts
When Anthony Pitts — the $400 million dollar marketer — joined DraftKings in 2012, no one expected such a massive growth curve: from 651 paying customers to over 2 million in four years! Follow his story to hear what it takes to build a customized attribution framework and why committing to a process is more important than the outcome.
https://c3metrics.com/wp-content/uploads/2019/09/jim-spaeth.png 359 790 jgreenfield https://wwwc3metrics-blueshiftinforma.netdna-ssl.com/wp-content/uploads/2015/05/c3logo.png jgreenfield2019-09-10 03:00:182019-12-31 09:35:04Attribution’s Missing Math with Jim Spaeth
When Jim Spaeth co-founded Sequent Partners, he had no idea how much the business of measurement would change. After serving as President of the ARF and decade developing new research tools he could not dream of doing anything else. Hear how (and why) he’s embracing industry change.
https://c3metrics.com/wp-content/uploads/2019/09/ted-moon1.png 350 717 jgreenfield https://wwwc3metrics-blueshiftinforma.netdna-ssl.com/wp-content/uploads/2015/05/c3logo.png jgreenfield2019-09-10 02:00:542019-12-31 09:35:35Attribution Is A Team Sport with Ted Moon
When Ted Moon founded Pathfinder Interactive, he brought with him brand building at a scale only a few have experienced. Starting with a $100,000 ad budget, Ted built Sprint/Nextel into one of the largest marketing programs in the world. Hear about private concerts with Dave Matthews to fireside chats with Bill Gates and why attribution is a necessity in today’s media environment.
https://c3metrics.com/wp-content/uploads/2019/09/alice-k-sylvester.png 369 800 jgreenfield https://wwwc3metrics-blueshiftinforma.netdna-ssl.com/wp-content/uploads/2015/05/c3logo.png jgreenfield2019-09-10 02:00:512019-12-31 09:36:13Attribution Apocalypse with Alice Sylvester
When Alice Sylvester exited the agency side of advertising, she witnessed both the emergence of market research and the explosion of digital advertising. Now as marketers embrace multi-touch attribution for media, will we see a day where brand and media metrics meet in the middle? Hear her thoughts on privacy changes leading to an attribution apocalypse - and what's next.
About C3 Metrics
C3 Metrics makes marketing work better. Our Attribution Data Cloud and enterprise MTA, MMM & UMM solutions transform outdated reporting into real-time cross-platform insights. On average, companies using C3 Metrics report 15%+ increase in advertising ROI and a 6X return on their attribution investment.