Effective as of January 1, 2020
C3 Metrics offers advertisers, agencies, and advertising networks analytical tools that enable our business customers to better understand advertising campaign performance and consumer behavior in connection with ad campaigns and activities undertaken on their behalf.
HOW WE COLLECT YOUR INFORMATION
Information We Collect When You Visit Our Website or Platform
We collect any information that you provide us when you visit our Website. On our Website you may provide us with your contact information, including your name, email and phone number, to learn more about our offerings. We may also collect information through your communications with our customer-support team. We automatically collect certain technical information from your computer or mobile device when you visit our Website. We may collect information using cookies or similar technologies. Cookies are pieces of information that are stored by your browser on the hard drive or memory of your computer or other Internet access device. These tools allow us to passively collect information about your computer and/or device, including your IP address, web browser type, mobile operating system version (to the extent applicable), and unique device identifiers. We may also collect and store your browser settings and preferences. When our customers visit our platform, we collect IP address, an identifier indicating which advertising campaign is running, and information about your interactions with the platform.
Information We Collect When You Interact with Our Customers’ Ads, Websites, or Mobile Applications
Information Our Customers Provide About You
Our customers may provide us with information they maintain about their customer base, such as demographic or other segmentation information, for use in analyzing the effectiveness of their ad campaigns.
ANALYTICS AND AD NETWORKS ON OUR WEBSITE
We may also allow ad network providers to set and access their own cookies, pixel tags and similar technologies to collect information about your use of the Website. These network advertisers may use this and other information they have collected about you to deliver targeted advertisements for products and services in which you might be interested. If you prefer to not receive targeted advertising, you can opt-out of some network advertising programs that use your information. To do so please visit the Digital Advertising Alliance (DAA) Opt-Out Page: http://www.aboutads.info/choices.
Please note that even if you choose to remove your information (opt-out), you will still see advertisements. Additionally, many network advertising programs allow you to view and manage the interest categories they have compiled from your online browsing activities. These interest categories help determine the types of targeted advertisements you may receive. The DAA Opt-Out Page provides a tool that identifies its member companies that have cookies on your browser and provides links to those companies.
HOW WE USE YOUR INFORMATION
We use the information we collect for a number of purposes, including: providing, supporting, and improving the Services, and developing new products and services. We may also use the information to understand and analyze the usage trends and preferences of consumers. We use the information we collect when you view or interact with our customers’ ads, websites, and mobile applications to measure the effectiveness of our customers’ ads and share those insights with our customers. We may combine the information collected from you from different browsers and devices you use in order to provide these services to our customers.
Communications to Our Customers and Website Visitors
We use your information to communicate with you. For example, we may send email messages to the email address you provide to us to for informational and operational purposes, such as account management and customer service.
Marketing to Our Customers and Website Visitors
We may use your information for marketing purposes, such as providing you with promotional materials that may be useful, relevant, valuable or otherwise of interest. Where required under applicable law, we will obtain your prior opt-in consent to send you electronic marketing communications. You can opt-out of receiving further promotional messages from us by following the unsubscribe instructions provided in the promotional email you receive.
Compliance with Applicable Law and Our Own Obligations
We may also process the information we collect about you or from you for the following purposes: (i) to enforce our Terms or other legal rights, including intellectual property infringement; (ii) as may be required by applicable laws and regulations or requested by any judicial process or governmental agency; and (iii) comply with industry standards and our policies.
We may de-identify your information and process it in an anonymous and aggregated form for other purposes than described above.
HOW WE MAY DISCLOSE YOUR INFORMATION
The information we collect from your device, including your interactions with our customers’ ads, websites, and mobile applications, is shared with the relevant customer. Our customers may use this information to analyze and create more effective advertising campaigns.
We work with third party service providers who provide website development, hosting, maintenance, and support as well as other business services for us. To the extent it is necessary for these service providers to provide the Services, these third parties may have access to or process your information.
As Required by Law and Similar Disclosures
We may disclose information about you: (i) if we are required to do so by law, regulation, or legal process, such as a court order or subpoena; (ii) in response to requests by government agencies, such as law enforcement authorities; (iii) when we believe disclosure is necessary or appropriate to protect against or respond to physical, financial or other harm, injury, or loss to property; or (iv) in connection with an investigation of suspected or actual unlawful activity.
Merger, Sale, or Other Asset Transfers
We reserve the right to transfer your information to service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets.
We may also disclose your information with your permission. In addition, we may share anonymous and aggregated reports and information on user demographics and traffic patterns with third parties.
YOUR CHOICES AND RIGHTS
C3 Metrics Opt Out Cookie
If you would prefer that we do not collect your information for purposes of providing our advertising analytics services, you may click here to opt out now. Please keep in mind that you need to separately opt out for each device and/or browser you elect to use. You will need to accept an opt out cookie in order to exercise your choice; if you delete your cookies, you will need to opt out again.
Do Not Track Signals
HOW WE HOLD AND PROTECT YOUR INFORMATION
We maintain administrative, technical, and physical safeguards designed to protect the information you provide or we collect against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us. Moreover, we are not responsible for the security of information you transmit to the Services over networks that we do not control, including the Internet and wireless networks.
We do not knowingly collect personal information online from children under the age of 13. If C3 becomes aware that any person submitting information to the Services is under the age of 13, we will promptly take steps to delete any personal information. If you become aware that your child or any child under your care has provided us with personal information without your consent, please contact us at the contact information listed below.
C3 participates in the EU-U.S. and Swiss-U.S. Privacy Shield framework. To learn more, read our Privacy Shield Statement.
US / CALIFORNIA USERS
If you are visiting from the United States, there are additional privacy protections, including: a) the right to see what data we have about you, your computer or device (i.e., the right to know), b) the right to delete the data we have about you, your computer or device (i.e., the right to delete) and c) the right to opt-out of the sale of data about you, your computer or device to certain third parties (i.e., the right to opt-out from sales of your information). We do not discriminate against you if you exercise any of the above rights. Moreover, we may not be able to honor a right if doing so would violate applicable law. If you want to see what data we may have on behalf of one of our customers, such requests need to be sent directly to our customer.
You are entitled to see and delete the personal information that we have about you. To do so, please complete the request form here.
HOW TO CONTACT US
C3 Metrics, Inc.
75 Portsmouth Blvd, Suite 130
Portsmouth, NH 03801