Programmatic Drug Lords = “Freebooting” (Facebook)

Content creators are a huge contribution to social media advertising.  Creating viral content has been the backbone of many users since the days of Newgrounds, Ebaumsworld, Funnyjunk, and AlbinoBlacksheep.

With Facebook’s 8 billion video views per day, the social media site is one of the largest video-streaming services on the internet.

Of course, with time, technology advances. More effective ways to cast your content net have been introduced, but the overall methods have been shown to hurt private content creators.

Let’s take a look at how Facebook can fudge the numbers:

The average time for a Youtube video to be considered “viewed” is 30-seconds. This is in sharp contrast to Facebook where “viewed” is considered 3-seconds.

Why does Facebook only need 3-seconds?

Facebook utilizes the “auto-play” feature which plays an uploaded video on mobile devices. The “view” is tagged when a user scrolls down their newsfeed, sees the video, and then stops to watch it for three (or more) seconds.

Here’s the downfall:

If you’re a slow scroller (which Facebook banks on) that video could easily be tagged as “viewed”. The idea behind the video is to stop thumbs — but why stop those thumbs when they can keep scrolling and still potentially hit that 3-second mark?

Here’s the theft:

If you are a Youtube content creator, your content can be ripped and re-uploaded through another source. The credit from the original creator is then taken away and given to the Facebook user who reposted the video.  The original creator might have the next viral video, but would certainly miss out on the opportunity to take credit.

The only way original content creators can halt the process is to actively search for the fraudulent pages and send them a cease and desist. After that, they can report the issue through Facebook (which is a lengthy process). Once the page is flagged, Facebook then takes down the site. By this time almost 90% of the reach and interactions have already happened and the original creator is left in the ashes of their own (stolen) content.

The results are a “blitzkrieg” of sorts. Once that content is stolen, it only takes a short time before it starts to generate the views that would go to the original creator. Within 3-seconds, the time spent by the originators can amount to nothing.