Top Programmatic Secrets You Need Now
– Why Programmatic gets robbed of credit and gets cut
– What to do about the X-Device problem
– Everything you need to know about Viewability
– How to FINALLY properly optimize your campaign
Runtime: 29 minutes
Experience from some of the most recognizable TV + digital brands, including Nielsen, eBay, PepsiCo and DoubleClick
John Dimling
Fmr. Nielsen CEO & Advisor (+)
Mark Hughes
CEO & Co-Founder (+)
Jeff Greenfield
COO & Co-Founder (+)
Jeffrey Silverman
Fmr. DoubleClick Exec & Advisor (+)
Christine Frank
Fmr. Wall Street MD & Advisor (+)
VP of Analytics explaining how his own pessimism and ‘prove it’ mentality led his team to save over $750,000/yr with attribution.
Learn how this leader operationalized attribution.
Watch the video and get your scorecard now.
“Brands will increase ad spending materially and on a sustained basis if they determine when a consumer saw the ad and if their display ads were actually displayed…then close the attribution loop.”
“With C3 Metrics, we get indisputable truth. It makes no sense to believe that only one channel was responsible for an online sale.”
“Crediting the last click is living in a marketing vacuum. With the way we consume media–it makes C3 Metrics very valuable for ROI focused advertisers.”
