Top Programmatic Secrets You Need Now
– Why Programmatic gets robbed of credit and gets cut
– What to do about the X-Device problem
– Everything you need to know about Viewability
– How to FINALLY properly optimize your campaign
Runtime: 29 minutes
TV + digital experience from: Nielsen, eBay, PepsiCo, Reynolds & Reynolds, and DoubleClick
John Dimling
Fmr. Nielsen CEO & Advisor (+)
Mark Hughes
Chief Analytics Officer & Co-Founder (+)
Jeff Greenfield
Chief Attribution Officer & Co-Founder (+)
Jeffrey Silverman
Fmr. DoubleClick Exec & Advisor (+)
Christine Frank
Fmr. Wall Street MD & Advisor (+)
VP of Analytics explaining how his own pessimism and ‘prove it’ mentality led his team to save over $750,000/yr with attribution.
Learn how this leader operationalized attribution.
Watch the video and get your scorecard now.
“Brands will increase ad spending materially and on a sustained basis if they determine when a consumer saw the ad and if their display ads were actually displayed…then close the attribution loop.”
“”What we’re seeing now is a major milestone with with advanced thinking and technology like C3 Metrics, CFOs and public companies should pay attention.”
“Crediting the last click is living in a marketing vacuum. With the way we consume media–it makes C3 Metrics very valuable for ROI focused advertisers.”
