C3 Metrics a finalist for Red Herring award

C3 Metrics announced it was selected as a candidate for Red Herring’s 2014 Top 100 Global award, a recognition honoring the year’s most audacious and far-reaching private technology companies and entrepreneurs from across the globe.

C3 Metrics is an online media analytics and optimization platform providing products for agencies, brands, publishers, networks and DSPs.

Red Herring

The Red Herring editorial team selected the companies demonstrating the most innovative technologies and business models originating from more than 1,000 companies from 40-plus nations.

The companies, representing past Red Herring Asia, Europe and North America awards, are judged on a range of qualitative and quantitative metrics, including technology innovation, financial performance, growth criterion, management’s execution standards, potential globalization of the strategy, and market share improvement.

Alex Vieux, Red Herring chairman, said technology companies are becoming the bright spot in the economic outlook based on their increasing role within macro-economic environments.
“An unprecedented number of entrepreneurs are jumping ahead of the competition and making a difference,” Vieux said. “Constant breakthroughs make recent developments obsolete faster than ever before.  C3 Metrics is performing exceptionally well in its field and strongly deserves to be singled out as one of the Red Herring Global finalists.

Jeff Greenfield, C3 Metrics’ chief operating officer and co-founder, said most analysis of advertising effectiveness is based on a so-called “last click” measurement, such as a click-through on a Web site ad when someone actually clicks on the ad to see what it’s all about and get more information.  That isn’t enough of a measurement, he said.

C3 Metrics provides advertisers with deeper feedback with regard to their ads — whether it was seen on a page, whether it was too far down on a Web page to be seen by an online reader, whether the ad that featured a woman got a better response than the ad that featured a man, whether keywords were more effective on Google or Bing.  The combinations of factors are seemingly endless.

The finalists are invited to present their winning strategies at the Red Herring Global forum in Los Angeles from Nov. 18-20. The Top 100 winners will be announced at a special awards ceremony on Nov. 20 at the event.

For more about Red Herring, visit www.redherring.com/events

Originally appeared in the Portsmouth Herald