Remember when you would type in a URL in the search bar but misspelled something? Maybe you added an extra E or R in the name. Regardless, you were brought to some sketchy, cheaply made website which spammed you with ads. That is a form of “Black Hat” SEO
Search engine companies rank websites that are effective in informing users. This is the most effective way to rank in search engines and drive traffic to your site.
With Black Hat SEO, the concept isn’t to create an effective website for sharing information. It is simply there to attract traffic. These methods undermine those who stick to the rules of SEO and if caught by a search engine, can be costly.
Unfortunately, there are a lot of bad practices that go into SEO, and if caught, the search engine can pull your site entirely.
The Black Hat Method.
According to MarketingSchools.com these tactics are consistent “black hat” techniques:
- Hidden Content: stuff keywords into comment tags, no-scripts, and invisible text
- Meta Keyword Stuffing/Spamming: repeating keywords in a meta tag instead of describing the website
- Gateway Pages: creating pages never seen by the user to attract search engines, which redirect the user to another website (either related or completely unrelated)
- Link Farming: increase inbound links by using pages that have no purpose other than listing links
- Cloaking: showing different websites to search engine robots and users, so users arrive at completely different content than what the search engine cataloged and recommended
Even though these tactics seem like clever loopholes, they’re not. Google is exceptional at searching out “black hat” sites. They have created an effective set of standards for businesses to sell their product. If you’re spotted for using black hat tactics, your entire site could be pulled.
Don’t be stupid enough to try these tactics.