– Why a Single Source of Marketing Truth Is Needed
– How to Shift Marketing from a Cost to a Profit Center
– Advantages of Mastering the Customer Journey
– Why Data Validation Matters
Runtime: 31 minutes
TV + digital experience from: Nielsen, eBay, PepsiCo, Reynolds & Reynolds, and DoubleClick
Greg Collins
CEO (+)
John Dimling
Fmr. Nielsen CEO & Advisor (+)
Mark Hughes
Chairman, Chief Analytics Officer & Co-Founder (+)
Jeff Greenfield
Chief Attribution Officer & Co-Founder (+)
Christine Frank
Fmr. Wall Street MD & Advisor (+)
“Brands will increase ad spending materially and on a sustained basis…if their display ads were actually displayed…then close the attribution loop.”
“What we’re seeing now is a major milestone with with advanced thinking and technology like C3 Metrics, CFOs and public companies should pay attention.”
“Crediting the last click is living in a marketing vacuum. With the way we consume media–it makes C3 Metrics very valuable for ROI focused advertisers.”
