Enterprise MTA, MMM, UMM Solutions
Built on the Attribution Data Cloud
Cross-Platform Advertising Attribution solutions that matter to your business.
An automobile is the second most expensive purchase for consumers, and today’s consumer is keystrokes away from reviews and research.
With a vehicle purchase, the pivotal point rests between interest and decision. That pivotal point of decision is where the field gets narrowed. “Decision” is the pivot point often determined by content consisting of reviews, road tests & comparisons.
Watch how marketing leaders are winning the war on ad fraud
Deploying C3 Metrics Cross-Platform Multi-Touch Attribution resulted in a total revenue increase of 75%, with only a 12% increase in media spend compared to baseline.
When a client implements full funnel attribution, there is always anticipation over which channel will appear most effective compared to current ‘last click’ measurement.
Watch how marketing leaders are winning the war on ad fraud
After years of competitors increasing generic search terms in Google – inquiry acquisition costs for non-brand paid search have become too high.
Growth came for this marketer by connecting RFI to enrolls to know their true return on every marketing dollar.
Watch how marketing leaders are winning the war on ad fraud
Insurance is so crowded and competitive that acquisition costs are higher than they need to be.
And as digital eclipses TV, insurance marketers need new methods and measurement to drive key metrics.
To stay competitive in this game, you need to know the true ROI of every marketing dollar.
Watch how marketing leaders are winning the war on ad fraud
In the Pharmaceutical world of traditional media, TV and print, which did not run, was not billed.
But in the digital world of advertising fraud, one advertiser discovered that digital ads, which were never seen, were being credited towards a conversion as the campaign was measured by giving credit to the ‘last clicked’ or ‘last exposed’ ad which them gave zero credit to any ads which drove awareness.
Watch how marketing leaders are winning the war on ad fraud
After years of paid search marketing and more competitors increasing pay per click bids–acquisition costs in paid search became unprofitable for most.
The growth issue moving to display and video is that last click, viewability and ad fraud make them enormously hard to measure; many times resulting in over counting conversions.
Watch how marketing leaders are winning the war on ad fraud
MRC Accreditation
MRC accredited for desktop and mobile web viewability.
MRC accreditation provides the highest audited standard for advertising measurement.
Audits are performed by one of the big 4 accounting firms.
