C3 Metrics helps marketers increase return on advertising investments, drive conversion lift, and achieve a competitive advantage by providing the most complete and accurate cross-channel insight available.
The C3 Metrics Difference…
Complete unified view of every touchpoint across all devices.
Inclusion of all media channels – online and traditional.
Identification and removal of impressions that were not seen.
Real-time model updates & unlimited look-back windows.
Unbiased and Independent media measurement.
How It Works
C3 Metrics utilizes an advanced machine learning algorithm which incorporates the most sophisticated data validation routines including cross-device and viewability and both converting and non-converting data from both online and offline media.
This means that C3 Metrics can track each user’s converting device path across all of their devices. Research shows 90% of consumers move between devices1, C3 enables you to understand their exact journey. Without this capability, the consumer path to conversion remains unknown and your current marketing analyses are entirely inaccurate. C3 Metrics also removes display ads that were not visible to the consumer. This is important because 90% of the data used for digital modeling is impression data and greater than 50% of digital impressions are never seen. Without incorporating viewability, your analysis will have a large margin of error.
The insights provided update in real time with every conversion (not just weekly or any set interval.) As a cookie-less solution Marketers are not limited to standard lookback windows. C3 Metrics can track a consumer for well over a year! The platform analyzes cross channel media interaction as well as existing CRM data activity, and third-party data for context such as regional sales data.
MTA provides the data set, fact base, and analytic support to answer these questions, and to support other immediate adjustments to advertising’s focus.
In a post-Covid world, we should be cautious in using pre-Covid assumptions and expectations.
C3 Metrics addresses the critical need for actionable real-time insights, and the need for clear data to inform shifts in strategy and spend. MTA provides tactical visibility into what is driving conversion now, and the propensity to convert in the current environment, versus the historical data approach which informs most Marketing Mix Models (MMM).
After 12 months of using C3 Metrics, clients realize a 15% or greater improvement in ROI on their advertising.
Daypart and other fraud are causing OEMs and dealers to view their analytics incorrectly. (For example, 69% of programmatic display ads are not seen.)
Optimize tactics by using 100% of the data from all channels across complete user journeys, including converting and non-converting paths, to enable shifts in spend to the tactics influencing conversion goals.
COO’s and CFO’s alike have demanded visibility into which advertising spend produce results and at what ROI. Financial leaders refer to this “matching principle” as primary justification to increase spend.
Reliable, regional cross-channel attribution at all stages in the consumer journey clarifies tier delineation and the ideal distribution of media and tactics. Empower dealers and dealer advertising groups to drive efficient increases in share.
1 “The New Multi-Screen World: Understanding Cross-Platform Consumer Behavior”, Google