The C3 Metrics Difference…
Complete unified view of every touchpoint across all devices.
Inclusion of all media channels – online and traditional.
Identification and removal of impressions that were not seen.
Real-time model updates & unlimited look-back windows.
Unbiased and Independent media measurement.
How It Works
C3 Metrics utilizes an advanced machine learning algorithm which incorporates the most sophisticated data validation routines including cross-device and viewability and both converting and non-converting data from both online and offline media.
This means that C3 Metrics can track each user’s converting device path across all of their devices. Research shows 90% of consumers move between devices1, C3 enables you to understand their exact journey. Without this capability, the consumer path to conversion remains unknown and your current marketing analyses are entirely inaccurate. C3 Metrics also removes display ads that were not visible to the consumer. This is important because 90% of the data used for digital modeling is impression data and greater than 50% of digital impressions are never seen. Without incorporating viewability, your analysis will have a large margin of error.
The insights provided update in real time with every conversion (not just weekly or any set interval.) As a cookie-less solution Marketers are not limited to standard lookback windows. C3 Metrics can track a consumer for well over a year! The platform analyzes cross channel media interaction as well as existing CRM data activity, and third-party data for context such as regional sales data.