Comedy Central just gave the okay for Matt Stone and Trey Parker, the creators of South Park, to launch mobile billboards on the sides of box trucks. Now, this might not seem like a big deal, but what is creating a buzz around them (and online) is that each ad contains a scene from an episode where they make fun of someone or something that ties into where each truck is located.
The results have been mostly positive with viewers, but not so much with some of the people that the show has targeted. The Church of Scientology and The Whitehouse have kindly asked the trucks to move, while other companies such as Casa Bonita and P.F. Changs have encouraged the billboards as they have proven to drive traffic.
The ads are in place for South Park’s 20th season kick-off. The purpose of the advertisements is to show viewers that the show has covered a wide array of topics and current events. Each ad is given the slogan: “We’ve been there” and is meant to show fans or possible newcomers to the show that has spanned 20 years as well as provided a bulk sense of reasoning about social and current events.
Take a look at just some of the places that the show focussed on.