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Casting A Net > A Single Line = The Attribution of Fishing.

In a world where advertising is the key factor in brand awareness, many advertisers are looking towards more detailed layouts to give them a better idea of the effectiveness of their ads. Despite what you may believe, by using the old methods, your data isn’t coming through as accurately. If you didn’t know this, now you do.

Let’s talk. Last Click is just giving you a lump sum of all of your attribution. It’s not giving as accurate data as what you could have. Some of our clients have saved up to $5 million dollars by switching to us. It may seem like an obvious idea, but you’d be surprised. It’s not that these companies are just throwing money out the door on purpose, its that they don’t know how to accurately measure their attribution. That’s why many switch to C3 Metrics.

We’re giving you the single source of marketing truth, the full truth, and nothing but the truth. With Last Click, you’re simply casting your advertising budget out, hoping for a nibble. You’re going sit on a rock and wait for your ROI. Now, add C3 into the mix. We’re that awesome new fishing radar system – thing that allows you to pinpoint the best spots to cast your line. I know what you may be thinking “It’s the thrill of waiting that makes fishing fun”, and you’re probably right, but not when you have thousands or millions of dollars on that line. This is advertising, and you expect that when you cast out, you’re getting the big haul.

Lacking the accurate data is a big risk when trying to meet your ROI goals, so why risk it? Why launch if you can’t measure the data? Have the proof that you caught that massive fish. Better monitor your attribution using C3 Metrics. Bring home the fish, and not just the fish tale.

Want to learn more?

Attribution After Dark, presented by C3 Metrics, is the only nationwide tour of top advertising experts addressing challenges which impact marketers on a daily basis.

Key topics include programmatic fraud, cross-channel measurement, connection online media to offline sales and multi-touch attribution.

Our Chicago event will feature a networking hour, panel discussion, and after party, all located at theWit — boldly located n the heart of the city’s theater, arts, and shopping district. Get ready to talk everything attribution while taking in city views & networking with industry leaders.

Questions? lia@c3metrics.com.

Like us on Facebook, Twitter, and Instagram!

Video Fraud = Who Is Really Clicking On Your Ad?

We live in an age where anyone can watch a video from anywhere.

77% of U.S. adults now own a smartphone. That means 77% of adults can click on your ad at any given time.

With quality digital content being put out every second, are you sure that your advertisement is really being broadcast to the maximum amount of people?

Are you sure that your ad is even being noticed by real people?

Brands want to be where the people are but programmatic ad fraud makes it difficult to really trust your data.

Lots of small and medium-sized ad tech companies and sellers of video inventory are under pressure for earnings & revenue. The conflict is: turn a blind eye to video fraud that will happen just about everywhere except YouTube, Facebook, and twitter (it’s going to happen)…or make revenue numbers. Or, spend money (a lot of money) to combat video fraud and make your revenue numbers even worse. And thus the conflict of interest in video: turn a blind eye and make revenue, or do something which is like fighting the cartel which will keep on operating (except in well-policed neighborhoods).

Does this sound like a familiar issue to you?

We have a solution:

Attribution After Dark, presented by C3 Metrics, is the only nationwide tour of top advertising experts addressing challenges which impact marketers on a daily basis.

Key topics include programmatic fraud, cross-channel measurement, connection online media to offline sales and multi-touch attribution.

Our Chicago event will feature a networking hour, panel discussion, and after party, all located at theWit — boldly located n the heart of the city’s theater, arts, and shopping district. Get ready to talk everything attribution while taking in city views & networking with industry leaders.

Questions? Contact lia@c3metrics.com.

Don’t forget to like us on Facebook, Twitter, and Instagram.

 

Ad Fraud = Stop Spending or Start Learning

The ad fraud market is expected to reach $16.4 billion dollars by the end of 2017.

The issue remains one of the largest concerns for digital marketers and puts a stigma towards placing an ad in the digital spectrum. Of course, the direction that digital media is heading looks promising. By 2020, digital advertising spend will outpace television with more sales coming from mobile.

Using C3 Metrics allows you to see when fraud is happening. Our ability to see the inner workings of digital ad spend can help you tackle the monster under your bed. By utilizing real-time strategies such as C3 Metrics, you have the ability to take back and control what many advertisers fear they cannot.
Ad agencies (not necessarily the good ones) have fallen to this monster. The fear should not be in ad fraud, the fear should be in doing the right thing to help combat it.

Want to learn more?

C3 Metrics is on its first nationwide tour, Attribution After Dark: a nationwide tour of industry experts addressing key topics and challenges which impact marketers, including programmatic fraud, cross-channel measurement, and attribution.

Our Chicago event will feature a networking hour, panel discussion, and after party, all located at theWit — boldly located n the heart of the city’s theater, arts, and shopping district. Get ready to talk everything attribution while taking in city views & networking with industry leaders.

For more information please visit Attribution After Dark and see where C3 Metrics can help.

C3 Metrics = Giving Your Ad Spend A Haircut.

The 80’s were a time of big hair.

Musicians would use any hair product imaginable to keep their hair wild and loud.


If your hair wasn’t crazy, it showed that you weren’t crazy enough. If you weren’t crazy enough, how could you possibly shred face-melting guitar solos?

Well, that time came and went. As many of those musicians grew up, they realized that maybe these fashion trends weren’t meant to stick around.

Time for a haircut.

Your ad spend shouldn’t reflect the methods of past embarrassment. It needs to grow and be shaped in more effective ways. In order to do this, you need a trim.

Your advertising budget can be massive and wild, but is it reaching the right people? Like many washed-out 80’s musicians, in order to stay afloat after their life of rock and roll didn’t pan out, you need to go to the bank. You want to be presentable and in order to do that, the hair has to go.

By using C3 Metrics we allow you to see where you need to cut the most hair. We can monitor each strand of hair and see how well it is growing and performing. If it’s not performing to the standards you need for that bank loan, then you need to cut it.
Don’t get me wrong, having a bit of hair can attract the people you’re looking for, but knowing where to cut it is what makes that trim effective.

C3 Metrics is on its first nationwide tour, Attribution After Dark: a nationwide tour of industry experts addressing key topics and challenges which impact marketers, including programmatic fraud, cross-channel measurement, and attribution.
Our Chicago event will feature a networking hour, panel discussion, and after party, all located at theWit — boldly located n the heart of the city’s theater, arts, and shopping district. Get ready to talk everything attribution while taking in city views & networking with industry leaders.
Questions? lia@c3metrics.com.

Interaction = Promoting Festivals On A Budget

Interaction rates are critical when monitoring the success of an event.

Having social media users liking, sharing, and commenting means a greater chance of someone buying a product.

Where reach provides data on how many people saw a specific post, interaction rate assures advertisers that people enjoy their content and want to be included in future promotional material.

One of the most helpful ways to gain a high interaction rate is to take photos. After uploading over 300 photos of fundraising events for the festival, the numbers showed a greater interaction rate than reach.


Overnight, people tagged themselves and their friends. This helped spread promotional material to other people in their network. Underneath each photo was of a short description of the event and a link to purchase tickets. An increase in tickets sales came as a result of knowing what people wanted to interact with.

Interaction photo of band
Advertisers can dig deeper into the data in order to find their core audience based on interactions. The number of followers and subscribers remains important, but they are simply vanity metrics. They can easily be manipulated and throw advertisers in the wrong direction.

By having a smaller and more engaged audience, advertisers won’t need to “spray and pray”, they can focus deeper into what drives their numbers and what type of audience they want to hone in on.

Fake News = Safety in Ad Spend

Fake news is everywhere.

It hides in the night stalking the next victim who will simply read a headline and instantly share the post.

Fake News Pope Francis Endorses Trump
This website made money from advertisers who didn’t have the knowledge of where they were placing their ads.

In a similar scenario, many advertisers have pulled from YouTube due to products being displayed in front of offensive images. Just like YouTube, digital marketers still seem to be throwing their ad spend into sites, videos, and images which, if they knew what the site entailed, ordinarily wouldn’t.

Locating credible sites is a large part of the battle.

C3 Metrics offers the ability to monitor where ad spend is hitting that sweet spot. It will also allow users to see which advertisements are failing. Chances are, they’re failing on fake news sites. Of course, there are exceptions, but many don’t know or care, which can hurt credibility.

By using C3 Metrics, the potential for placing an ad on a site that would hurt credibility is lowered. An advertiser has the ability to see which ads are performing and which ones aren’t. By utilizing this tool, advertisers can veer away from fake news sites and put their money towards more effective campaigns.

Want to learn more?

Attribution After Dark addresses very specific industry hurdles, such as programmatic fraud and cross-channel measurement. The series really dives into the “whats” and “whys” of attribution, and how it could impact ROI.

Key topics include programmatic fraud, cross-channel measurement, connection online media to offline sales and multi-touch attribution.

Our Chicago event will feature a networking hour, panel discussion, and after party, all located at theWit — boldly located n the heart of the city’s theater, arts, and shopping district. Get ready to talk everything attribution while taking in city views & networking with industry leaders.

For more information visit our site!

Attribution After Dark Chicago

The “Holidaze” = 4/20 Marketing

4/20 remains the peak day for cannabis sales and advertising.

We have reached that time of year again. The holiday that reaches out to everyone who enjoys ingesting cannabis — 4/20.

Depending on the state that you live in, cannabis can mean different things. For those in states that haven’t legalized, the holiday is a day for movement and action. For the states that have legalized, it’s a day for profit…and advertising.

On 4/20, Facebook turns into a massive bowl of cannabis related articles, photos, videos and call to actions.  If you’re a shop owner in Colorado, for instance, then the focus of today is to advertise. Like Black Friday, cannabis business owners are hosting sales to get people in the door and to make money.

Though cannabis has been legalized in a few states, that doesn’t mean there aren’t hurdles. Cannabis cannot be advertised via television, radio, and is limited to a few niche magazines. The primary focus is on digital and even then, it has its challenges.

Cannabis still remains a schedule 1 narcotic on the federal level, so trying to rank in Google for your shop requires time, effort, and in most cases, money. Fortunately, on 4/20, the flow of cannabis traffic is high.

Facebook regulations state that cannabis cannot be advertised to purchase from your page. You cannot advertise cannabis sales, but you can create amazing cannabis content. Promotional events, photos, and blogs can be posted in order to gather a larger following to your brand. Facebook is a great outlet for that. People tag, share and react to different posts.

With digital advertising becoming the focal point for cannabis, many are flocking to advertisers who specifically target the cannabis industry.

The tide is still low for business owners to put forth major marketing efforts, but it’s slowly rising. In enough time, the cannabis industry will be able to promote themselves on all platforms.

Programmatic Ad-Fraud = The C3 Metrics Solution

Programmatic fraud plagues the digital advertising world.

With major ad-fraud becoming more and more prevalent, what will advertisers do to make sure they aren’t spending in the wrong places?

As we have explained previously, fraudsters are everywhere. Programmatic drug lords target all available outlets in order to manipulate your advertising efforts.  Extreme efforts have been able to rob advertisers of up to $180 million dollars and the process has only grown.

Programmatic fraud occurs between midnight and 6 am. The culprits know this because you don’t.  They know that most advertisers rely on daily metrics, not hours and can manipulate the data based on that large gap in knowledge.

Video

Video remains the largest target for fraudsters. Publishers prefer to bill on impressions because it is an inventory based product, rather than a performance based product. Those who seek to falsify clicks have a field day with this method due to the ease of which clicks can be generated.

You, as an advertiser, have the ability to stop this from happening. The ability to see ad performance is critical if you want to stay on top of your game (and keep your job).

Using C3 Metrics allows you to see when fraud is happening. Our ability to see the inner workings of digital ad spend can help you tackle the monster under your bed. By utilizing real-time strategies such as C3 Metrics, you have the ability to take back and control what many advertisers fear they cannot.
Ad agencies (not necessarily the good ones) have fallen to this monster. The fear should not be in ad fraud, the fear should be in doing the right thing to help combat it.

Want to learn more?

C3 Metrics is on its first nationwide tour, Attribution After Dark: a nationwide tour of industry experts addressing key topics and challenges which impact marketers, including programmatic fraud, cross-channel measurement, and attribution.

Our Chicago event will feature a networking hour, panel discussion, and after party, all located at theWit — boldly located n the heart of the city’s theater, arts, and shopping district. Get ready to talk everything attribution while taking in city views & networking with industry leaders.

For more information please visit Attribution After Dark and see where C3 Metrics can help.

 

C3 Metrics Attribution After Dark Recap

The Attribution After Dark at the Four Seasons in Boston was our second stop on our nationwide tour!

Our next event will be held in Chicago on May 18th!

Niche = Bringing Brands and Content Creators Together

Niche is a multiplatform program for content creators to better connect with brands.

Since the inception of Niche in 2013, the community has grown from 6,000 content creators to over 45,000.

“We know which creators have worked with Coke or worked with Pepsi,” Lachtman said. “Our company is technology for content creators to see who their audience is and what type of content gets the most engagement for them.”

Niche was originally created to walk hand in hand with Vine. Since Vine’s fallout, the platform switched its focus to all social media platforms. Niche is a once source for brands to reach out to desired content creators and vice versa.

Niche provides free, cross-platform analytics on desktop and mobile. In addition to the technology they offer, they’ve helped creators develop new revenue streams to support their budding careers, by facilitating partnerships with over 100 brands and agencies — themselves valuable members of the Niche community