Posts

Promoting a Festival for Free = Blogs With a Cause

Blogs with a cause can increase traffic to your site.

Music festivals are an exciting event to promote — especially when there is a cause behind it. The festival being promoted has a devout following behind it. Informative blogs are an essential asset for gaining traffic to your site with little to no budget.

SEO and blogs go hand in hand. The more links, images, and tags the better. By writing blogs every day you can gain the necessary traffic to help rank in Google. The right SEO information will help this process along.

Blog Content

New Hampshire lacks a main page for the cause. Using a blog is an excellent method for informing people. Turning the site into a one-stop information source not only promotes credibility but since there is little to no competition for the cause, gaining traffic is easy.

Each blog post should consist of links to credible news sources, other event pages, and any interesting information using targeted keywords. Seeing as this website will be the only site in New Hampshire promoting this cause, the choice of topics is endless.

Keep in mind, you should not be posting anything that could get you in trouble with Google.

The content in your blog allows you to attract attention and gain traffic. If people feel strongly about it, they will share it with their friends, their friends will share and so on. Providing the right information is critical for establishing a community of returning visitors.

Using a blog in order to increase ticket sales and bring awareness to a cause is relatively simple (provided you know what to write about) and can attract people to something more than just a festival.

Facebook Reach = Is It Important?

Yes.

While some are skeptical of Facebook’s ability to measure how many people have seen, shared, or engaged with your post, the ability to monitor the effectiveness of your reach is crucial.

I currently own a page/blog where I discuss taboo topics in and around New Hampshire. With a lot of the scene being more low-key and hushed to fit the narrative of a small-town simple life, the proposition to reveal a lot of what is happening intrigued me.

While starting the page, I noticed there was a “Reach” and “Engagement” section next to my newsfeed. With my content surge revving up, I was able to find out which posts generated the most traffic.

As my name went around amongst the “Free State Project”, the NH Anarchist Society, and the NH Cannabis Activist Association, the taboo topics came in at a much faster rate than I could imagine. My content was solid, and my Facebook page grew. All of this because I was able to monitor the activity of my reach.

Being able to monitor your reach is imperative to running a successful Facebook page. Not only for just getting your name out to the world but being able to consistently keep it going.

With demographics in New Hampshire fitting into the white, 40+ category, I needed to restructure my content to fit their needs. Granted, I was still able to write with my own flavored content, but the target needed to be shifted. With that, I noticed that my reach went a lot further than just college-aged kids looking to simply leave the state.

The issues that I covered were at the hands of who wanted to read it. I was in control of how I voiced it, but the people were in control of what they wanted to read. With Facebook’s Reach and Engagement function, the ability to monitor content is as important as the content itself.