Budweiser’s New Ad is Causing Controversy

Budweiser, America’s most iconic beer, has somehow come under fire for being “pro-immigrant”. The statements being made are in response to Donald Trump’s immigration ban.

The advertisement set for Super Bowl LI (51) depicts an Adolphus Busch arriving in a new world.

His goal:

Brew Beer

When he arrives, he is met with stares, statements saying “You’re not wanted here!”, which are reflective of a time when immigration was more of an issue than it is today.

The one-minute ad adheres to the struggle and adversity of new members arriving in America to search for a prosperous life.

The foundation of America was built on the hard work and dreams of immigrants looking for a future. Budweiser created a beer that is just as iconic as America itself.

The ad ends with the tagline:

“When nothing stops your dream, this is the beer we’ll raise.”

Budweiser At SXSW = A Virtual Marketing Experience

During the South by Southwest conference in Austin, Texas, America’s most famous beer company, Budweiser, stepped up a notch in their marketing strategy by creating a 4 dimensional experience for beer drinkers.

The Budweiser Beer Garage located in Austin’s Ironwood Hall, gave participants a lifelike experience of how they manufacture their beer from hundreds of miles away. The Garage was designed with all elements of sense in mind, sight, sound, touch, smell and most importantly, taste. Members would wear virtual reality headsets while aromas, sprays, and other various experiential features surrounded them.

We want liquid to lips; we really want people to be able to remember what a great tasting Budweiser and our fresh draft is,” Tina Wung, director of digital strategy and innovation at Anheuser-Busch.

By giving members a full experience of operations, it lets people see the ins and outs of the brewery without having to drive the distance. This is a major step in how virtual reality is becoming the next big medium for big advertising.

Now that VR tech is becoming more refined and available, companies are putting forth the cash to set up advertisements based around it. Where virtual reality was a pretty gimmick in the days of future’s past, it has now become a key feature to look at for the future due to updated technology.

In the near future, we will start to see a shift from traditional advertising to more experiential advertising. With VR on the rise, the technology doesn’t seem to be something that is out of reach as it was in the past. Using full sensory experiences could very well be the next step in how a company can reach out to viewers.