Posts

Casting A Net > A Single Line = The Attribution of Fishing.

In a world where advertising is the key factor in brand awareness, many advertisers are looking towards more detailed layouts to give them a better idea of the effectiveness of their ads. Despite what you may believe, by using the old methods, your data isn’t coming through as accurately. If you didn’t know this, now you do.

Let’s talk. Last Click is just giving you a lump sum of all of your attribution. It’s not giving as accurate data as what you could have. Some of our clients have saved up to $5 million dollars by switching to us. It may seem like an obvious idea, but you’d be surprised. It’s not that these companies are just throwing money out the door on purpose, its that they don’t know how to accurately measure their attribution. That’s why many switch to C3 Metrics.

We’re giving you the single source of marketing truth, the full truth, and nothing but the truth. With Last Click, you’re simply casting your advertising budget out, hoping for a nibble. You’re going sit on a rock and wait for your ROI. Now, add C3 into the mix. We’re that awesome new fishing radar system – thing that allows you to pinpoint the best spots to cast your line. I know what you may be thinking “It’s the thrill of waiting that makes fishing fun”, and you’re probably right, but not when you have thousands or millions of dollars on that line. This is advertising, and you expect that when you cast out, you’re getting the big haul.

Lacking the accurate data is a big risk when trying to meet your ROI goals, so why risk it? Why launch if you can’t measure the data? Have the proof that you caught that massive fish. Better monitor your attribution using C3 Metrics. Bring home the fish, and not just the fish tale.

Want to learn more?

Attribution After Dark, presented by C3 Metrics, is the only nationwide tour of top advertising experts addressing challenges which impact marketers on a daily basis.

Key topics include programmatic fraud, cross-channel measurement, connection online media to offline sales and multi-touch attribution.

Our Chicago event will feature a networking hour, panel discussion, and after party, all located at theWit — boldly located n the heart of the city’s theater, arts, and shopping district. Get ready to talk everything attribution while taking in city views & networking with industry leaders.

Questions? lia@c3metrics.com.

Like us on Facebook, Twitter, and Instagram!

Ad Fraud = Stop Spending or Start Learning

The ad fraud market is expected to reach $16.4 billion dollars by the end of 2017.

The issue remains one of the largest concerns for digital marketers and puts a stigma towards placing an ad in the digital spectrum. Of course, the direction that digital media is heading looks promising. By 2020, digital advertising spend will outpace television with more sales coming from mobile.

Using C3 Metrics allows you to see when fraud is happening. Our ability to see the inner workings of digital ad spend can help you tackle the monster under your bed. By utilizing real-time strategies such as C3 Metrics, you have the ability to take back and control what many advertisers fear they cannot.
Ad agencies (not necessarily the good ones) have fallen to this monster. The fear should not be in ad fraud, the fear should be in doing the right thing to help combat it.

Want to learn more?

C3 Metrics is on its first nationwide tour, Attribution After Dark: a nationwide tour of industry experts addressing key topics and challenges which impact marketers, including programmatic fraud, cross-channel measurement, and attribution.

Our Chicago event will feature a networking hour, panel discussion, and after party, all located at theWit — boldly located n the heart of the city’s theater, arts, and shopping district. Get ready to talk everything attribution while taking in city views & networking with industry leaders.

For more information please visit Attribution After Dark and see where C3 Metrics can help.

C3 Metrics = Giving Your Ad Spend A Haircut.

The 80’s were a time of big hair.

Musicians would use any hair product imaginable to keep their hair wild and loud.


If your hair wasn’t crazy, it showed that you weren’t crazy enough. If you weren’t crazy enough, how could you possibly shred face-melting guitar solos?

Well, that time came and went. As many of those musicians grew up, they realized that maybe these fashion trends weren’t meant to stick around.

Time for a haircut.

Your ad spend shouldn’t reflect the methods of past embarrassment. It needs to grow and be shaped in more effective ways. In order to do this, you need a trim.

Your advertising budget can be massive and wild, but is it reaching the right people? Like many washed-out 80’s musicians, in order to stay afloat after their life of rock and roll didn’t pan out, you need to go to the bank. You want to be presentable and in order to do that, the hair has to go.

By using C3 Metrics we allow you to see where you need to cut the most hair. We can monitor each strand of hair and see how well it is growing and performing. If it’s not performing to the standards you need for that bank loan, then you need to cut it.
Don’t get me wrong, having a bit of hair can attract the people you’re looking for, but knowing where to cut it is what makes that trim effective.

C3 Metrics is on its first nationwide tour, Attribution After Dark: a nationwide tour of industry experts addressing key topics and challenges which impact marketers, including programmatic fraud, cross-channel measurement, and attribution.
Our Chicago event will feature a networking hour, panel discussion, and after party, all located at theWit — boldly located n the heart of the city’s theater, arts, and shopping district. Get ready to talk everything attribution while taking in city views & networking with industry leaders.
Questions? lia@c3metrics.com.

Did Animal Farm Predict Ad Fraud?

Animal Farm, written by George Orwell is perhaps one of the greatest books on the topic of manipulation and fraud.

In the story, Napoleon (the pig who leads the farm) manipulates the harvest by adding sand to the supply of grain bags. Napoleon ordered the almost empty bins to be filled nearly to the brim with sand, which was then covered up with what remained of the grain and meal.

Digital fraudsters took a page right out of Animal Farm.

Their goal is to stuff your advertising data with as much false information as they can without getting caught. They fill the bag with “sand” and wait for the real data to cover it up.

They pray on those who cannot see the truth in their data. Like the book, masters of fraud will claim large increases in click-through rates and make bold statements that go against what you are actually seeing.

The 2018 Attribution Vendor Scorecard compares 15 attribution vendors across 15 customizable criteria.

Pink Floyd Animals Cover representing fraud

“Big man, pig man. Haha! Charade you are.”

The strong and affluent used the uneducated by falsifying information. In today’s world, programmatic fraudsters bank on what you don’t know.

In order to combat ad fraud, advertisers need to use the right tools. By utilizing C3 Metrics, advertisers will be able to spot the fraudsters. Having the data in real-time lets you see when fraudsters are working their manipulative magic.

C3 Metrics is on its first nationwide tour, Attribution After Dark: a nationwide tour of industry experts addressing key topics and challenges which impact marketers, including programmatic fraud, cross-channel measurement, and attribution.

Our Chicago event will feature a networking hour, panel discussion, and after party, all located at theWit — boldly located n the heart of the city’s theater, arts, and shopping district. Get ready to talk everything attribution while taking in city views & networking with industry leaders.

Questions? lia@c3metrics.com.
For more information visit us here:

Attribution Scorecard

The 2018 Attribution Vendor Scorecard compares 15 attribution vendors across 15 customizable criteria.

Criteria include:  fraud removal, user-level data, viewability, TV, and cost.

Programmatic Ad-Fraud = The C3 Metrics Solution

Programmatic fraud plagues the digital advertising world.

With major ad-fraud becoming more and more prevalent, what will advertisers do to make sure they aren’t spending in the wrong places?

As we have explained previously, fraudsters are everywhere. Programmatic drug lords target all available outlets in order to manipulate your advertising efforts.  Extreme efforts have been able to rob advertisers of up to $180 million dollars and the process has only grown.

Programmatic fraud occurs between midnight and 6 am. The culprits know this because you don’t.  They know that most advertisers rely on daily metrics, not hours and can manipulate the data based on that large gap in knowledge.

Video

Video remains the largest target for fraudsters. Publishers prefer to bill on impressions because it is an inventory based product, rather than a performance based product. Those who seek to falsify clicks have a field day with this method due to the ease of which clicks can be generated.

You, as an advertiser, have the ability to stop this from happening. The ability to see ad performance is critical if you want to stay on top of your game (and keep your job).

Using C3 Metrics allows you to see when fraud is happening. Our ability to see the inner workings of digital ad spend can help you tackle the monster under your bed. By utilizing real-time strategies such as C3 Metrics, you have the ability to take back and control what many advertisers fear they cannot.
Ad agencies (not necessarily the good ones) have fallen to this monster. The fear should not be in ad fraud, the fear should be in doing the right thing to help combat it.

Want to learn more?

C3 Metrics is on its first nationwide tour, Attribution After Dark: a nationwide tour of industry experts addressing key topics and challenges which impact marketers, including programmatic fraud, cross-channel measurement, and attribution.

Our Chicago event will feature a networking hour, panel discussion, and after party, all located at theWit — boldly located n the heart of the city’s theater, arts, and shopping district. Get ready to talk everything attribution while taking in city views & networking with industry leaders.

For more information please visit Attribution After Dark and see where C3 Metrics can help.

 

C3 Metrics Attribution After Dark Recap

The Attribution After Dark at the Four Seasons in Boston was our second stop on our nationwide tour!

Our next event will be held in Chicago on May 18th!

Niche = Bringing Brands and Content Creators Together

Niche is a multiplatform program for content creators to better connect with brands.

Since the inception of Niche in 2013, the community has grown from 6,000 content creators to over 45,000.

“We know which creators have worked with Coke or worked with Pepsi,” Lachtman said. “Our company is technology for content creators to see who their audience is and what type of content gets the most engagement for them.”

Niche was originally created to walk hand in hand with Vine. Since Vine’s fallout, the platform switched its focus to all social media platforms. Niche is a once source for brands to reach out to desired content creators and vice versa.

Niche provides free, cross-platform analytics on desktop and mobile. In addition to the technology they offer, they’ve helped creators develop new revenue streams to support their budding careers, by facilitating partnerships with over 100 brands and agencies — themselves valuable members of the Niche community

Fake News = Playing The Stocks

Reports of fake news having influence in stock prices have made headlines.

Fake news is still an issue. With the ability to create a professional website, many have taken to “clickbait” practices to create supplemental income.

According to reports, 27 sites have been charged with attempting to manipulate stocks.

“If a company pays someone to publish or publicize articles about its stock, it must be disclosed to the investing public.  These companies, promoters, and writers allegedly misled investors by disguising paid promotions as objective and independent analyses,” said Stephanie Avakian, Acting Director of the SEC’s Division of Enforcement.

Image of Fake news charts

With the ability to create a professional looking website in minutes and the necessary know-how in SEO, anyone can utilize these skills for the wrong reasons. It’s simpler with Facebook headlines that read “Trump Can be Impeached – You won’t believe how!”, but apparently, fake news evolved to have an effect on stocks.

This concept isn’t new. In 2012 a fake news article stated that Google had purchased a company called ICOA for $400 million made its rounds. ICOA stock rose from $0.0001 to $0.0004.

The issues of fake news mount as reports keep circulating of Russian influence on the 2016 election. The ability to easily manipulate public opinion with false information is staggering.

Promoting a Festival for Free = Blogs With a Cause

Blogs with a cause can increase traffic to your site.

Music festivals are an exciting event to promote — especially when there is a cause behind it. The festival being promoted has a devout following behind it. Informative blogs are an essential asset for gaining traffic to your site with little to no budget.

SEO and blogs go hand in hand. The more links, images, and tags the better. By writing blogs every day you can gain the necessary traffic to help rank in Google. The right SEO information will help this process along.

Blog Content

New Hampshire lacks a main page for the cause. Using a blog is an excellent method for informing people. Turning the site into a one-stop information source not only promotes credibility but since there is little to no competition for the cause, gaining traffic is easy.

Each blog post should consist of links to credible news sources, other event pages, and any interesting information using targeted keywords. Seeing as this website will be the only site in New Hampshire promoting this cause, the choice of topics is endless.

Keep in mind, you should not be posting anything that could get you in trouble with Google.

The content in your blog allows you to attract attention and gain traffic. If people feel strongly about it, they will share it with their friends, their friends will share and so on. Providing the right information is critical for establishing a community of returning visitors.

Using a blog in order to increase ticket sales and bring awareness to a cause is relatively simple (provided you know what to write about) and can attract people to something more than just a festival.

Google’s AI = Making YouTube Safe For Brands Again.

But will YouTube continue to be enjoyable?

Pewdiepie, YouTube’s most popular personality, opened up a can of worms when he posted a screenshot of a few kids holding a pro-nazi sign.

This angered a big time sponsor, Disney, who spent a lot of money to put their image in front of his episodes. Of all brands to not want to be affiliated with the Nazis, it’s Disney. If you’re in digital advertising, you already know this story.

If not, Pewdiepie put out a video that explains it (which also has 2.5 million+ views)

Since the event, Google has been researching methods to better inform advertisers on where they should put their ads.

An AI feature has been created to help advertisers fine-tune their ad process.

With the implementation of new methods of finding content come new methods of creating content. Content creators will be able to target advertisers based on the same information they gather. The process will create an ecosystem.

With both sides now trying to target each other, will content creators shift their focus to more effectively monetize themselves?

The answer is too far away to say. The possibility of content creators focusing solely on gaining ad revenue is potentially high. The focus can potentially dilute content to better suit advertiser needs.

Nazi references aside, YouTube personalities often implement some form of shock value in order to gain views. That makes people want to watch them.

YouTube does not follow the same guidelines as regular television. The premise could potentially bridge the gap between content creators and advertisers.