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Can Infographics Boost Traffic?

Infographics are a major factor in sharing information online.

While growing up, television wasn’t that important to me. I had a computer and the internet and I valued late-night Wikipedia binges. The only programs that I would watch were WW2 documentaries on the History Channel and I loved them. They would size up troop numbers, tank statistics and the amount of artillery used during certain skirmishes all in a nicely designed package that made it easy to absorb.

Current TV was the pre-hipster/ Gen X station that had a modern feel (all the announcers wore low-cut v-necks). The concept of the program was based on user generated content. I was blown away by the colorful and simple infographics that would pop up to tell me how social media (still a new thing circa 2008) was becoming the next societal step in information sharing. This had a symbiotic relationship with the information of WW2 that I would love.

Instead of having to look through countless sites to find the research I wanted, graphics gave me information that I was looking for while being packaged with interesting designs that led my eye down the page.

Today, Infographics are key for any business. Whether you’re creating a quarterly report or trying to convey football statistics, infographics are the perfect combination of information and simple, minimalist, design.

The 2018 Attribution Vendor Scorecard compares 15 attribution vendors across 15 customizable criteria.

Why are infographics so impactful?

This infographic on infographics by visual.ly sums this up correctly.


The process of sharing information in a tight and concise graphic is critical. With an app like Instagram, the use of infographics could be the potential key for attracting the right amount of traffic.

Instead of posting a long article that explains different bits of information, posting an infographic anywhere could reach out to more viewers and have more impact.

Attribution Scorecard

The 2018 Attribution Vendor Scorecard compares 15 attribution vendors across 15 customizable criteria.

Criteria include:  fraud removal, user-level data, viewability, TV, and cost.

Jeff Greenfield = Measuring Data Effectively

Data doesn’t need to be dressed up in Prada on a Madison Avenue billboard. Data is real. As a matter of fact, data is the reason that billboard got made in the first place. The creators of that advertisement used data collected over years of practice to fully implement an effective ad strategy that would convince you to buy that dress, or that wrist watch, or that TV that makes you feel slightly superior than your neighbor.

Data doesn’t make the world go around. Data lets you know the world is round. It provides the required paths that lead to discovering truth.

Jeff Greenfield, our very own COO of C3 Metrics sat down with Rich Brooks – creator of the Agents Of Change podcast to discuss why C3 Metrics provides the most effective data when it comes to advertising.

Jeff:  Well the biggest problem with analytics is that most people don’t understand where the holes are. You’re never going to have a perfect answer – especially when it comes to marketing and advertising – the reality is that until we have a machine that can hook up to someone’s brain and discern exactly which touchpoints and which brand images actually have them make a decision to buy from us or engage further with us, that’s perfection and we don’t have that. So anything else we should step back and understand that anything else we have is just wrong. The questions is how wrong is it and how far away is Google Analytics, or how far away is any analytics from the actual truth.

Why trust someone that thinks they know how to reach an audience when you have the data that can give you the real answers?

Check out the full interview.

Spotify = An End Of Year Send-Off

Data can be fun. That’s why the folks at Spotify decided to use their data to create an end-of-the-year send off to their listeners.

They collected data over the course of the year, located trends that coincided with events and placed humorous ads combining the information they found.

Before we continue with this article I'd just like to add that "Little Lion Man" by Mumford & Sons was every 20-somethings "unique" breakup song of 2009.

Before we continue with this article I’d just like to add that “Little Lion Man” by Mumford & Sons was every 20-somethings “unique” breakup song of 2009.

The ads were playful. The designs were well executed and the messages were like being stabbed with a rubber knife. Maybe it hit you, but you were still able to laugh at it…and maybe yourself.


In the same sense that you can use data to poke fun, that data can also be utilized to elevate your business, but only if that data is true. C3 Metrics is the one source of truth in a world trying to cover up or “fake” click through rates.

It’s like that kid in high school who claimed to listen to bands that you’ve never heard of only to be caught listening to Brittany Spears.

You know the guy.

You know the guy…

 

C3 Metrics Self Funding = Saving $54,932 Dollars.

The cost of a new attribution platform, no matter how advanced it is at measuring attribution, can be a scary one. Let’s say you have a car. It’s old, but it still gets you from point A-B. The maintenance is low, you take good care of it, check the tire pressure, the oil, transmission fluid, and brakes, but with any old car, the looming despair of a possible transmission fault, or a crack in the engine block can always pop up out of nowhere. That can be costly.

Instead of having a car that can simply get you from here to there, let’s try having a car that can not only do that but can also get you there more efficiently. Expenses add up with an older car, even if you maintain it well. How about a car that not only gives you a greater outlook on your driving experiences but is also self-funding.

Sure, buying a new car can be a hassle, but you want to get the most bang for your buck in the most effective way possible.

The company we took a look at today didn’t have the budget for Lexus, but after using our product, they had the transparency to re-budget themselves and obtain a reliable car (think Toyota) that ran like a high-performance luxury vehicle.

Let’s take a look:


The results are different from previous Financial Fridays. This week, we didn’t have to really cut any Affiliates out of the picture. Instead, we simply reduced them. Through these reductions, we were able to save them $29,579-dollars in annual ad spend. Pretty good for a small budget.


Based on the visible data, Affiliate 6 and 18 are the top scorers in terms of attribution. The overall transparency that C3 Metrics provides will allow you see, in full detail, how each affiliate is performing.

Now, let’s look at Google Non-Brand:

Through Google Non-Brand, We were able to save $22,989-dollars. For such a small budget, that presents a large saving.

Lastly, let’s take a look at Bing:


Although Bing Non-Brand didn’t yield high results, that same money can be put towards an avenue that is more productive. The idea is to save money and every dollar counts.

C3 Metrics has the ability to give you total transparency as to the progress of each channel. Being able to view successful and not-so-successful campaigns is key to saving money. It takes money to spend money, and having the transparency that C3 metrics provides is a full view approach to better targeting your ad spend.

This App Pays You For Selfies

Pay Your Selfie is a new app where you can take a picture of yourself with a specific product and in return you receive money.

The Chicago-based company launched this app in order to help brands receive data among mobile users. Brands pay per engagement while gathering data to help in future marketing endeavors. Companies have been more heavily focused on apps that can be beneficial to both the user and the company.

T-Mobile released an app where you can save $5 dollars on your cell phone plan by letting it place an advertisement when you unlock your phone. I, the user, receive a discount on my bill while some random company receives my data. As to what that data may be looking for, it can range.

With Pay Your Selfie, the app uses the images to understand the people themselves:

“They want to see if consumers are keeping fruit on the counter or in their pantry. If it’s on the counter, it’s part of their daily life. If it’s in the pantry, it’s something they bought, ate once and then probably didn’t go back to.” – Pay Your Selfie co-founder Kristen Holman

This technology gives brands and consumers the ability to co-exist. Users take the photo, upload it and receive 20 cents per photo. Once they build up $20 dollars, a check is sent in the mail.

The app is a new way to gather a focus group and gather more details about consumers shopping habits. Instead of having people sit down in an office and showing them a few commercials, those people knowingly become the commercials and can make a few extra dollars.

The process will not make any user rich, but by letting companies peer into the lives of willing consumers, it creates a beneficial package for both worlds. A company figures out how to place the toilet paper roll, and you make out with some weekend beer money.

Why Data Driven Marketers Still Need Common Sense

Lets face it, there was a time in your life where you looked at an electrical socket and thought “Im going to stick my finger in there”. Its okay to admit that. Despite the countless actions your parents took to warn you about the dangers, you went ahead and did it anyways. Common sense is not so common, but it is crucial to have when analyzing metric data. As I had mentioned in a previous article, C3Metrics gives you access to viewing the whole forest as well as the trees.

Looking at the Whole Forest:

Look at the whole picture, take a step back and analyze your data from a larger time span. Don’t just look at one day, look at the whole month. Analyze the trends and data to better evaluate your circumstances.

Looking at the Trees:

After looking at the forest, you will see the overall picture. It might be going up, or it might be going down, but take a closer look, do you notice any small blips? Do you know why those might have happened? If you do, then great! If not, dig deeper into that rabbit hole. What was going on around the time your blip showed up?

Trees Don’t Grow The Way You Want them To:

You can predict how a tree will grow, but chances are, it will not grow in that specific way. The best you can do is influence the direction of growth. Let it grow on its own and analyze what you have, find what is slowing down growth and change what you need to in order to influence that path of your tree.

More Information Is Key:

The more information on how your tree has grown, the better. Look outside of the data to find trends and events that have possible opportunities for potential growth. Also use the same process to find out what is not working. There are outside sources affecting the harmony of your forest and you need to know what they are.

Questions:

Always ask how your newfound information has an effect on your forest. This can help predict trends that will help your forest grow.

This is all common sense, but you would be surprised by how uncommon this practice really is. Using these analytics tips can help you discover what is working and not working in your forest.