For this week’s Financial Friday, we’re going to be discussing travel habits. The client we chose has made a fortune off of the Millennial generation by utilizing social media to present themselves as one of the largest traveling agencies for young adults 18-35.
Have you always wanted to travel the world? See the Eifel Tower? Or maybe backpack through the jungles of Southeast Asia? Well, this company knows that and how to target via Facebook.
If you’re anywhere in this client’s targeted demographic, you’ve probably seen advertisements for cheap travel packages to pretty much anywhere you want. Chances are, you’ve seen them on Facebook, Twitter, or Instagram. The way we find our travel packages has changed since the days of our parents. the ability to travel or take a vacation is everyone’s dream, but where the older demographics are having children, or living whatever lives they have set out for themselves, Gen X/Y/Z have kinda put those things on hold. We want to travel and we want to travel now.
Let’s take a look at their ad spend, shall we?
Google Non-Brand is where were going to focus our attention today. Overall, they’ve spent $115,479 dollars over the course of three months. This is terrible when you can see that for every dollar they spend on advertising through Non-Brand, they make .63 cents.
While looking through the data, we found that 86% of their spend through Google Non-Brand didn’t even come close to making that money back. Most of that 86% had the return of zero. That’s where we made some drastic cuts.
We cut all of that 86%. All of it. That comes out to $98,872 dollars over 2 months. Annually that comes out to about $593,233 dollars that this company could be saving. That money most certainly should be invested in social media advertising. This company has a fantastic Facebook campaign that’s making back over 10 dollars for every dollar they spend.
Listen, having a platform that can effectively tell you this information is absolutely crucial. If you’re reading this, give us a call and see how C3 Metrics can save you from losing major amounts of money.