Infographics are a major factor in sharing information online.
While growing up, television wasn’t that important to me. I had a computer and the internet and I valued late-night Wikipedia binges. The only programs that I would watch were WW2 documentaries on the History Channel and I loved them. They would size up troop numbers, tank statistics and the amount of artillery used during certain skirmishes all in a nicely designed package that made it easy to absorb.
Current TV was the pre-hipster/ Gen X station that had a modern feel (all the announcers wore low-cut v-necks). The concept of the program was based on user generated content. I was blown away by the colorful and simple infographics that would pop up to tell me how social media (still a new thing circa 2008) was becoming the next societal step in information sharing. This had a symbiotic relationship with the information of WW2 that I would love.
Instead of having to look through countless sites to find the research I wanted, graphics gave me information that I was looking for while being packaged with interesting designs that led my eye down the page.
Today, Infographics are key for any business. Whether you’re creating a quarterly report or trying to convey football statistics, infographics are the perfect combination of information and simple, minimalist, design.
Why are infographics so impactful?
This infographic on infographics by visual.ly sums this up correctly.
The process of sharing information in a tight and concise graphic is critical. With an app like Instagram, the use of infographics could be the potential key for attracting the right amount of traffic.
Instead of posting a long article that explains different bits of information, posting an infographic anywhere could reach out to more viewers and have more impact.