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Can Infographics Boost Traffic?

Infographics are a major factor in sharing information online.

While growing up, television wasn’t that important to me. I had a computer and the internet and I valued late-night Wikipedia binges. The only programs that I would watch were WW2 documentaries on the History Channel and I loved them. They would size up troop numbers, tank statistics and the amount of artillery used during certain skirmishes all in a nicely designed package that made it easy to absorb.

Current TV was the pre-hipster/ Gen X station that had a modern feel (all the announcers wore low-cut v-necks). The concept of the program was based on user generated content. I was blown away by the colorful and simple infographics that would pop up to tell me how social media (still a new thing circa 2008) was becoming the next societal step in information sharing. This had a symbiotic relationship with the information of WW2 that I would love.

Instead of having to look through countless sites to find the research I wanted, graphics gave me information that I was looking for while being packaged with interesting designs that led my eye down the page.

Today, Infographics are key for any business. Whether you’re creating a quarterly report or trying to convey football statistics, infographics are the perfect combination of information and simple, minimalist, design.

The 2018 Attribution Vendor Scorecard compares 15 attribution vendors across 15 customizable criteria.

Why are infographics so impactful?

This infographic on infographics by visual.ly sums this up correctly.


The process of sharing information in a tight and concise graphic is critical. With an app like Instagram, the use of infographics could be the potential key for attracting the right amount of traffic.

Instead of posting a long article that explains different bits of information, posting an infographic anywhere could reach out to more viewers and have more impact.

Attribution Scorecard

The 2018 Attribution Vendor Scorecard compares 15 attribution vendors across 15 customizable criteria.

Criteria include:  fraud removal, user-level data, viewability, TV, and cost.

The Importance of Influencers

In the immortal words of Andy Warhol:

“In the future, everyone will be world-famous for 15 minutes.”

Today, this couldn’t be truer.  With the internet providing a platform for anyone to relay their information (take that with a grain of salt), many have turned to creating their own personalities in order to gain followers and reach.

The importance of influencers can help extend the awareness of brands that wouldn’t necessarily reach out to potential sales.

Platforms like Facebook, Instagram, Snapchat, and Twitter have been a breeding ground for many independent content creators to voice themselves effectively.

“You don’t have to be a “person of influence” to be influential. In fact, the most influential people in my life are probably not even aware of the things they’ve taught me” – Scott Adams.

Anyone can start up a blog, hell, that’s why I’m here, writing this article. Writing is one thing, though. Being able to reach out to others who would follow you is another ballgame.

So how do you start a blog that has the potential to make you some money?

Have a voice.

Everyone has one. It’s relaying that voice in an interesting or provocative way that can gain followers. Now, we’re not talking about conspiracy theories like Alex Jones or using offensive statements on minorities in order to make further gains like some people.

Pictured: Some People.

Take me, for example. I’ve been to some places, man.  I’ve met some weirdos, too. That’s what I like to write about for my independent blog. Being able to talk about the rediculous world that we live in from the perspective of a cynical 20-something not only pisses off the older generation but makes its way into the   I found my niche. I don’t have massive followers, but it’s building. Which segway’s into the next topic.

Building Followers

In the grand scheme of things, building followers can be difficult. When I started blogging, the best way to reach followers was to use target keywords and then spam Tumblr and following tons of people so they would follow me back, thus gaining reach and further implementing my voice to the public.

Nowadays, anyone can put money down for Facebook advertising but that can only work so well. The best way (as well as most fun) is organic reach. My articles reached high-profile individuals and events in New Hampshire. By going to those events I was able to network with the directors and influencers and put the name of my blog on banners and sponsorships.

What Channels?

Well, the best bet is all of them. There are programs out there that can sync up all social media accounts. The process is pretty simple:

From one dashboard, you can monitor every post. If you post from one source, the program will automatically post to all accounts that way you optimize the amount of reach and total followers. Through each, you can include a link to your other accounts to brings traffic through a large network of your content.

 

Facebook = Misinformation Hell?

Facebook made some pivotal changes to their site over the past year. One of the largest and most controversial changes that came up was the switch from their trending team over to an algorithm. Multiple reasons went into the shift, but one of the largest came from claims of presenting users with biased information.

Well, due to those claims, the trending team was let go and a robot came in to take their place. The algorithm worked effectively in using “trending” information to present to the public. Robots have a tendency to remove biases.

With the removal of a personal team, came the downfalls of pushing information out via programmatic. With the ability to simply purchase hits, anyone can just pay for attention. That means users can be more prone to reading something not necessarily considered “real news”.

With the issues of fake news a “trending topic”, many have tried to reach out to Facebook to strain out the bad seeds.

The problem is that Facebook relies on users to report the issue of false news. The results haven’t been too effective. In order to report articles, the process is a runaround.

Facebook raked in a whopping $5.2 billion dollars in annual ad revenue for 2016. How much of that advertising revenue came from people spamming fake news? Advertisers aren’t too keen on spending money only to be penalized for the prospect of a higher view-through rate.

So how much of that $5.2 billion dollars came from fake news?  We may find out shortly.

Organic Reach = More Fun Than Purchased

One of the more fun aspects when running an effective blog is the concept of organic reach. One of the most effective ways to reach desirableable influx of traffic has been through Facebook. Organic reach is used to describe voluntary searches for your content.

That in mind, utilizing Facebook to obtain that organic reach is easy, but making those goals can sometimes be difficult.

Through running a blog of my own, my best outcome for reach has been through “cluster groups”. A cluster consists primarily of your targeted audience. In this case, I was able to reach out to many groups within different aspects of New Hampshire.

Each group had roughly 2-300-hundred different members and diversified my reach significantly. Within each group, my reach had gone up significantly. Now obviously reach isn’t the only measurement you should be looking at, the total interactions that come from that reach is also important.

I set my reach goal to 10,000 per week. Within that reach, my plan was to have a 1-2% interaction rate. What I got was far larger. I had made about a 5-6% interaction rate just through posting content. The content wasn’t even my own, it was just shared through another site, but the impact was great!

The amount of people posting and sharing content was what gave my Facebook network an incredible boost in traffic.

Now that I had laid the groundwork for traffic, I the next step was coming up with my own content and relying on that to promote my website. I had established a strong community of individuals who have gotten to know me on a personal level and through that, my brand’s recognition has increased.

Using these “cluster groups” can help when looking to gain traffic. The organic approach is always more fun and creative than just purchasing “likes” and “views”.

What Came First = Reach Or Followers?

Its a never ending cycle. The more reach you get the more followers will come to you. The more followers you have, the more capabilities of reach.

When going for a career in social media marketing, bosses want to see the success of your previous campaigns. How many people did you bring to the table, what is the overall spread of your reach and how many people interact with your content. That is Social in a nutshell, but what happens when you’re given a deadline and a goal to reach a certain number of “likes” on Facebook?

The issue came to me yesterday as I was in talks with promoting some material online. They wanted to grab as many likes as they could before uploading content. The issue was that I was running on empty from the starting line. I had done the initial blast of my friends and family but needed another avenue to take.

I decided to put my writing skills to the test and began publishing articles based around the topics this company provided. The reach for each article was in the green, but the “likes” weren’t rolling in as fast.

People who “like” your page won’t necessarily see the content that is provided. They have the ability to block it. That’s where content comes in. Content creates the funnel that keeps people coming back. If the topics are dry, so will your “like” numbers. So is it all about the “likes”? Or is it with content.

After publishing the articles, I had gained a reach and interaction quota that far exceeded what their previous numbers were, but their “likes” didn’t meet the quota.

Think of it this way, If you have a thousand reach and 400 interactions, that’s great. 40% is huge. You can do that with less than a hundred likes if people share the content.

We all know that “likes” give you the potential for reach, but it’s the content that gains it.

KENZO + Spike Jones = Music Video Advertisement?

Perfume company; KENZO has teamed up with Spike Jones to deliver one of the most breathtakingly stimulating and effective advertisements the perfume world has seen.

With the ad’s runtime the same as a traditional music video, something of an eclectic, wild, and spontaneous collaboration between Jones and KENZO has created something that could be best described as a close replication of Fatboy Slim’s “Weapon of Choice” music video.

The advertisement’s effective reach outdoes the many goals that other advertiser’s set for themselves.

First impressions of the video were almost skippable considering its length, but the satisfaction of sitting through it and walking away feeling like witnessing something new and fresh is still in the minds of others.

Facebook Reach = Is It Important?

Yes.

While some are skeptical of Facebook’s ability to measure how many people have seen, shared, or engaged with your post, the ability to monitor the effectiveness of your reach is crucial.

I currently own a page/blog where I discuss taboo topics in and around New Hampshire. With a lot of the scene being more low-key and hushed to fit the narrative of a small-town simple life, the proposition to reveal a lot of what is happening intrigued me.

While starting the page, I noticed there was a “Reach” and “Engagement” section next to my newsfeed. With my content surge revving up, I was able to find out which posts generated the most traffic.

As my name went around amongst the “Free State Project”, the NH Anarchist Society, and the NH Cannabis Activist Association, the taboo topics came in at a much faster rate than I could imagine. My content was solid, and my Facebook page grew. All of this because I was able to monitor the activity of my reach.

Being able to monitor your reach is imperative to running a successful Facebook page. Not only for just getting your name out to the world but being able to consistently keep it going.

With demographics in New Hampshire fitting into the white, 40+ category, I needed to restructure my content to fit their needs. Granted, I was still able to write with my own flavored content, but the target needed to be shifted. With that, I noticed that my reach went a lot further than just college-aged kids looking to simply leave the state.

The issues that I covered were at the hands of who wanted to read it. I was in control of how I voiced it, but the people were in control of what they wanted to read. With Facebook’s Reach and Engagement function, the ability to monitor content is as important as the content itself.

Facebook’s Coupon Update = Furthering Advertising Reach

Facebook has just released an update to its program by offering users a coupon for products based on their shopping and media habits. This update allows advertisers to reach out to users by offering them incentives or coupons based on their social media trends.

The idea is to give users opportunities to purchase items that fit their lifestyle habits. With Facebook making recent strides into the advertising ring, this concept lessens the gap between consumers and advertisers.

For Example:

If a user has a hobby of sewing and they’re all over their media page talking about it, posting pictures and videos based on that hobby, the Facebook algorithm will utilize that data to provide that user with deals and coupons that fit the data and keywords associated with it.

This comes as a natural progression for Facebook in their stride to maintain their top position in utilizing attribution. With  various other social media apps becoming hot on the advertising scene, Facebook needs to keep up.

Apps such as Pinterest have begun to hop on the advertising bandwagon by promoting items for sale under their respected tutorials or projects. If a user wants to figure out how to do a new, trending makeup style, they can easily find that on the app. Underneath each video, there is a list of the items used with the ability to purchase them right then and there.

With the monitorization of social media becoming more prevalent in the past few weeks, the idea of having a user/advertiser symbiosis creates a more dynamic and useful relationship that bridges the gap and establishes a more trustworthy approach to targeting reach.