The Importance of Influencers

In the immortal words of Andy Warhol:

“In the future, everyone will be world-famous for 15 minutes.”

Today, this couldn’t be truer.  With the internet providing a platform for anyone to relay their information (take that with a grain of salt), many have turned to creating their own personalities in order to gain followers and reach.

The importance of influencers can help extend the awareness of brands that wouldn’t necessarily reach out to potential sales.

Platforms like Facebook, Instagram, Snapchat, and Twitter have been a breeding ground for many independent content creators to voice themselves effectively.

“You don’t have to be a “person of influence” to be influential. In fact, the most influential people in my life are probably not even aware of the things they’ve taught me” – Scott Adams.

Anyone can start up a blog, hell, that’s why I’m here, writing this article. Writing is one thing, though. Being able to reach out to others who would follow you is another ballgame.

So how do you start a blog that has the potential to make you some money?

Have a voice.

Everyone has one. It’s relaying that voice in an interesting or provocative way that can gain followers. Now, we’re not talking about conspiracy theories like Alex Jones or using offensive statements on minorities in order to make further gains like some people.

Pictured: Some People.

Take me, for example. I’ve been to some places, man.  I’ve met some weirdos, too. That’s what I like to write about for my independent blog. Being able to talk about the rediculous world that we live in from the perspective of a cynical 20-something not only pisses off the older generation but makes its way into the   I found my niche. I don’t have massive followers, but it’s building. Which segway’s into the next topic.

Building Followers

In the grand scheme of things, building followers can be difficult. When I started blogging, the best way to reach followers was to use target keywords and then spam Tumblr and following tons of people so they would follow me back, thus gaining reach and further implementing my voice to the public.

Nowadays, anyone can put money down for Facebook advertising but that can only work so well. The best way (as well as most fun) is organic reach. My articles reached high-profile individuals and events in New Hampshire. By going to those events I was able to network with the directors and influencers and put the name of my blog on banners and sponsorships.

What Channels?

Well, the best bet is all of them. There are programs out there that can sync up all social media accounts. The process is pretty simple:

From one dashboard, you can monitor every post. If you post from one source, the program will automatically post to all accounts that way you optimize the amount of reach and total followers. Through each, you can include a link to your other accounts to brings traffic through a large network of your content.