Kellyanne Conway dug a pretty big hole when she referred to White House falsehoods as “Alternative Facts”.
Since then, the thought of misinformation has begun to ring in the minds of Americans. This has resulted in the increase in sales for George Orwell’s “1984“. Yesterday, the book was placed at number six on Amazon’s top selling books.
In the story, the government has tightened its hold on the people by use of fear. Monitoring its citizens via their television, cameras, and personal guards. They manipulate information while the citizens are left to wonder if what they are listening to could be false. At one point, one of the main characters is forced to re-learn that 2+2=5.
These are the “alternative facts” that have so many people worried. They are worried that the truth will be hidden from them.
With the concept of a totalitarian government now fresh in the minds and hearts of every American citizen, another force is at play. The process of false information akin to the writing of Aldous Huxley’s “Brave New World”
A Brave New World focus’ on the issues of over-information. The ability to see what you like and to inflate your ego. Information is not required to be hidden because information is oversaturated.
Why burn a book when it can be drowned?
Fake news, clickbait, conspiracy theories, etc. have all indirectly been accountable for the inflation of false information and the misguidance of internet users. 70% of the articles that you see via Facebook are fraudulent. They are pandering to the misinformed in order to rank in Google and make a profit.
The integrity for advertisers is also put in jeopardy. Luckily, Google has put forth measures to confront the influx of false ads.
With 1.7 billion bad ads taken out of the picture, Google has a long way to go. It’s a great start in recovering the brand/consumer relationship.
It is imperative that the future of digital content be a reliable source for information. With more and more people replacing television with digital, the influx of faulty and uncredible sources will create misinformation and instability.