C3 Metrics, a leading enterprise cross-platform measurement platform, announced that Co-Founder Jeff Greenfield will present at the Advertising Research Foundation’s Cross-Platform Measurement Council Attribution Showcase.
The Advertising Research Foundation (ARF) is the industry leader in advertising research among brand advertisers, agencies and research firms.
Greenfield will present on the power of the C3 Metrics Attribution Data Cloud with it’s proprietary fraud controls and the industry leading ROI it has driven for its customers, as well as participate in a panel discussion moderated by Alice Sylvester of Sequent Partners.
“Fraud has decimated the ability of marketers to determine what’s moving the needle and we’re honored to present a case to the ARF documenting the success of combining proprietary fraud controls with the C3 Metrics Attribution Data Cloud,” said Greenfield. “Marketers using this combination are realizing such significant ROI increases that finance is increasing budgets significantly.”
About The ARF
Founded more than 80 years ago, the ARF is dedicated to creating, curating, and sharing objective, industry-level advertising research to enable members to make a true impact on their advertising and build marketing leadership within their organizations. It has 400 members from leading brand advertisers, agencies, research firms, and media-tech companies. http://www.thearf.org.
About C3 Metrics
C3 Metrics makes marketing work better. Our Attribution Data Cloud and enterprise MTA, MMM & UMM solutions transform outdated reporting into real-time cross-platform insights. On average, companies using C3 Metrics report 15%+ increase in advertising ROI and a 6X return on their attribution investment. C3 Metrics can be reached at contact(at)c3metrics.com or by visiting https://c3metrics.com.