Fraud Impact On Measurement Outcomes = Highlight Of Presentation
C3 Metrics, a leading unified marketing measurement platform, today announced that Jeff Greenfield, Chief Operating Officer, is scheduled to present at the Advertising Research Foundation’s Cross-Platform Measurement Council Attribution Showcase on Monday June 11th.
The Advertising Research Foundation (ARF) is the industry leader in advertising research among brand advertisers, agencies and research firms.
Greenfield will present on the power of the C3 Metrics Attribution Data Cloud with it’s
proprietary fraud controls and the industry leading ROI it has driven for its customers, as well as participate in a panel discussion moderated by Alice Sylvester of Sequent Partners.
“Fraud has decimated the ability of marketers to determine what’s moving the needle and we’re honored to present a case to the ARF documenting the success of combining proprietary fraud controls with the C3 Metrics Attribution Data Cloud,” said Greenfield. “Marketers using this combination are realizing such significant ROI increases that finance is increasing budgets significantly.”
About C3 Metrics
C3 Metrics is a global leader in cross-channel advertising measurement & accountability. Built by marketers and backed by the former Chairman and CEO of Nielsen, the company’s award-winning Attribution Data Cloud unites TV + Digital + In-Store with machine learning to provide unified marketing measurement driving both increased performance and budgets. The combination of proprietary fraud controls with the Attribution Data Cloud generates a documented 15%-44% improvement in media ROI with marketers generating 30% larger budgets from finance. C3 Metrics can be reached at firstname.lastname@example.org or by visiting https://c3metrics.com
About The ARF
Founded more than 80 years ago, the ARF is dedicated to creating, curating, and sharing objective, industry-level advertising research to enable members to make a true impact on their advertising and build marketing leadership within their organizations. It has 400 members from leading brand advertisers, agencies, research firms, and media-tech companies. http://www.thearf.org.