How To Get Drastically Increased Conversion Rates by Connecting Your Conversions in Real-Time for Viewable Conversions
– Understand ‘served’ vs. ‘viewable’ impression
– Connect your conversions to your impressions
– Only give credit to ads which are seen
– Determine where to allocate budgets in the new viewable world
Runtime: 35 minutes
TV + digital experience from: Nielsen, eBay, PepsiCo, Reynolds & Reynolds, and DoubleClick
John Dimling
Fmr. Nielsen CEO & Advisor (+)
Mark Hughes
Chief Analytics Officer & Co-Founder (+)
Jeff Greenfield
Chief Attribution Officer & Co-Founder (+)
Jeffrey Silverman
Fmr. DoubleClick Exec & Advisor (+)
Christine Frank
Fmr. Wall Street MD & Advisor (+)
“Brands will increase ad spending materially and on a sustained basis…if their display ads were actually displayed…then close the attribution loop.”
“What we’re seeing now is a major milestone with with advanced thinking and technology like C3 Metrics, CFOs and public companies should pay attention.”
“Crediting the last click is living in a marketing vacuum. With the way we consume media–it makes C3 Metrics very valuable for ROI focused advertisers.”
