How To Get Drastically Increased Conversion Rates by Connecting Your Conversions in Real-Time for Viewable Conversions
– Understand ‘served’ vs. ‘viewable’ impression
– Connect your conversions to your impressions
– Only give credit to ads which are seen
– Determine where to allocate budgets in the new viewable world
Runtime: 35 minutes
Experience from some of the most recognizable TV + digital brands, including Nielsen, eBay, PepsiCo and DoubleClick
John Dimling
Fmr. Nielsen CEO & Advisor (+)
Mark Hughes
CEO & Co-Founder (+)
Jeff Greenfield
COO & Co-Founder (+)
Jeffrey Silverman
Fmr. DoubleClick Exec & Advisor (+)
Christine Frank
Fmr. Wall Street MD & Advisor (+)
“Brands will increase ad spending materially and on a sustained basis…if their display ads were actually displayed…then close the attribution loop.”
“With C3 Metrics, we get indisputable truth. It makes no sense to believe that only one channel was responsible for an online sale.”
“Crediting the last click is living in a marketing vacuum. With the way we consume media–it makes C3 Metrics very valuable for ROI focused advertisers.”
