Viewable Impressions

How To Get Drastically Increased Conversion Rates by Connecting Your Conversions in Real-Time for Viewable Conversions

– Understand ‘served’ vs. ‘viewable’ impression
– Connect your conversions to your impressions
– Only give credit to ads which are seen
– Determine where to allocate budgets in the new viewable world

Runtime: 35 minutes

Experience Matters

Our leadership brings experience from some of the most recognizable brands, including Nielsen, eBay, PepsiCo and DoubleClick.

John Dimling
Fmr. Nielsen CEO & Advisor

Mark Hughes
CEO & Co-Founder

Jeff Greenfield
COO & Co-Founder

Jeffrey Silverman
Fmr. DoubleClick Executive & Advisor

“Smart attribution modeling is the ONLY way to determine advertising effectiveness, and real ROI, across all your offline and online marketing channels. I could robustly measure ROI on every piece of my $150M annual budget, and used that knowledge to gain share on competitors spending double or triple my budget… as well as earn the trust of my CEO and CFO (and keep my job!) for seven years straight”

Jeff GlueckCEO, Foursquare

“Crediting the last click is living in a marketing vacuum. With the explosion of tablets and the way we consume media–it makes C3 Metrics very valuable for ROI focused advertisers.”

John DimlingFmr CEO & Chairman
Neilsen

“With C3 Metrics, we get indisputable truth. It makes no sense at all to use last click measurement systems. We’re supposed to believe that only one channel was responsible for an online sale? It’s ridiculous.”

Jeff ConnorCOO
Reebok Spartan Race

“Advanced attribution tools such as C3 Metrics’ with integrated viewability can help organizations become smarter with digital investments and media-mix modeling.”

Seth UlinskiSenior Ad Tech Analyst
Technology Business Research

“C3 Metrics was a boon to our shareholders. Cutting edge technology that enabled us to drive growth in revenue and profits. I thought of them as the cash register that multiplied.”

Michael McDevittCEO
Terra’s Kitchen

“C3’s attribution technology enabled us to measure the value of our content strategy down to the article level. The entire effort would never have been revealed with outdated last click measurement.”

Nathan GorenfloDirector of Digital Marketing
Franklin University

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