How To Get Drastically Increased Conversion Rates by Connecting Your Conversions in Real-Time for Viewable Conversions
– Understand ‘served’ vs. ‘viewable’ impression
– Connect your conversions to your impressions
– Only give credit to ads which are seen
– Determine where to allocate budgets in the new viewable world
Runtime: 35 minutes
Experience from some of the most recognizable TV + digital brands, including Nielsen, eBay, PepsiCo and DoubleClick
John Dimling
Fmr. Nielsen CEO & Advisor (+)
Mark Hughes
CEO & Co-Founder (+)
Jeff Greenfield
COO & Co-Founder (+)
Jeffrey Silverman
Fmr. DoubleClick Exec & Advisor (+)
Christine Frank
Fmr. Wall Street MD & Advisor (+)
“With C3 Metrics, we get indisputable truth. It makes no sense to believe that only one channel was responsible for an online sale.”
“Smart attribution modeling is the ONLY way to determine advertising effectiveness, and real ROI, across all your offline and online marketing channels.”
“Crediting the last click is living in a marketing vacuum. With the way we consume media–it makes C3 Metrics very valuable for ROI focused advertisers.”
