WALLED GARDENS & ATTRIBUTION TRUTHS WITH CROSSMEDIA’S LEE BEALE


Lee Beale
Managing Director, Redbox
Crossmedia


About this episode:
What can marketers learn from Crossmedia’s data analytics guru Lee Beale?  How to make the right bets with your marketing budget and build your business.  From his early days with CPG brands to building Redbox into a world-class offering, Lee learned the only signal that matters in the marketing noise is the truth.


“The real trick to all of it is getting the data at a level of granularity and at a recency that makes it actionable both at the client and agency side.”

Lee Beale

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