World’s First Complete Attribution Platform.

With an advanced multi-dimensional machine-learning bayesian algorithm, advertisers utilizing C3 Metrics realize a 15% – 44% improvement in ROI.  Ranked #1 in the 2017 Attribution Vendor Scorecard, the most accurate solution by TBR Independent Research, the Global 250 Winner of AlwaysOn and the Global Winner of the Red Herring 100 makes C3 Metrics your choice as a trusted partner.

Learn how C3 Metrics customers have improved ROI up to 44% with the most advanced marketing attribution algorithm available.  The 2017 Attribution Methodology & Results Review details the C3 Metrics algorithm, data validation and results.

From Media Independence to Conversion Controls which block brand search, there’s a big difference between C3 Metrics and the others.  The 2017 Attribution Scorecard compares all major attribution vendors across 14 different criteria.

“Crediting the last click is living in a marketing vacuum. With the explosion of tablets and the way we consume media–it makes C3 Metrics very valuable for ROI focused advertisers.”

John Dimling
John DimlingFmr CEO & Chairman
Neilsen

“With C3 Metrics, we get indisputable truth. It makes no sense at all to use last click measurement systems.  We’re supposed to believe that only one channel was responsible for an online sale?  It’s ridiculous.”

Jeff Connor
Jeff ConnorCOO
Reebok Spartan Race

“Advanced attribution tools such as C3 Metrics’ with integrated viewability can help organizations become smarter with digital investments and media-mix modeling.”

Seth Ulinski
Seth UlinskiSenior Ad Tech Analyst
Technology Business Research

“C3 Metrics was a boon to our shareholders. Cutting edge technology that enabled us to drive growth in revenue and profits. I thought of them as the cash register that multiplied.”

Michael McDevitt
Michael McDevittCEO
Terra’s Kitchen

“C3’s attribution technology enabled us to measure the value of our content strategy down to the article level.  The entire effort would never have been revealed with outdated last click measurement.”

Nathan Gorenflo
Nathan GorenfloDirector of Digital Marketing
Franklin University

From the Blog

Facebook Has Gone to Poop (Literally) #NSFW

One of the most fascinating aspects of the digital world is the…

Who Wins the Battle of Judy + Springer vs. YouTube?

The best part of machine learning is the learning and there's…

Attribution After Dark comes to Chicago

Join C3 Metrics and other industry leaders on May 18th, in Chicago…

Casting A Net > A Single Line = The Attribution of Fishing.

In a world where advertising is the key factor in brand awareness,…