Proven Results

Ranked #1 – 2017 Attribution Vendor Scorecard
Most Accurate Solution – TBR Independent Research
Most Advanced Algorithm – 2017 Attribution Methodology Review
Global Winner – Red Herring 100
Global 250 Winner – AlwaysOn

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Programmatic X-Ray™

Stay on track with your programmatic ROI by having C3’s X-Ray watch your programmatic vendors & deploy real-time feedback to keep them aligned with your goals.

Machine-Learning ‘Moneyball’ Model

Make better decisions with the most accurate data – C3’s ‘Moneyball for Media’ model utilizes a Bayesian machine-learning model updating with every conversion.

Business Flexibility

Watch how your impossible becomes possible with C3 Metrics’ flexible platform built around a central premise:  every business is unique.  C3 is not one size fits all.

Viewable Conversions™

Grow your programmatic prospecting & retargeting with C3 Metrics’ Viewable Conversions which deploy real-time feedback based on upper & lower funnel involvement.

Fastest Onboarding

Save time and money with C3 Metrics’ record-setting integration speed.  Our team of top-rated attribution specialists will have you live before anyone else.


Use the vendors you already know and make them more powerful with plug-and-play connection to C3 Metrics.  C3 is integrated with 98% of the top 500 MarTech vendors.

“Crediting the last click is living in a marketing vacuum. With the explosion of tablets and the way we consume media–it makes C3 Metrics very valuable for ROI focused advertisers.”

John Dimling
John DimlingFmr CEO & ChairmanNielsen

“With C3 Metrics, we get indisputable truth. It makes no sense at all to use last click measurement systems.  We’re supposed to believe that only one channel was responsible for an online sale?  It’s ridiculous.”

Jeff Connor
Jeff ConnorCOOReebok Spartan Race

“Advanced attribution tools such as C3 Metrics’ with integrated viewability can help organizations become smarter with digital investments and media-mix modeling.”

Seth Ulinski
Seth UlinskiSenior Ad Tech AnalystTechnology Business Research

“C3 Metrics was a boon to our shareholders. Cutting edge technology that enabled us to drive growth in revenue and profits. I thought of them as the cash register that multiplied.”

Michael McDevitt
Michael McDevittCEOTandem

“C3’s attribution technology enabled us to measure the value of our content strategy down to the article level.  The entire effort would never have been revealed with outdated last click measurement.”

Nathan Gorenflo
Nathan GorenfloDirector of Digital MarketingFranklin University

Get Your 2017 Scorecard

From Media Independence to Conversion Controls, C3’s features are unique.

The 2016 Attribution Scorecard compares all major attribution vendors across 13 different criteria.

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