Company
C3 Metrics is a full-journey measurement and analytics partner for very large advertisers. C3 builds client-specific models, ingesting spend, exposure, site traffic and conversion data, providing clients with highly-granular reporting on spend, media effectiveness and efficiency, and results. Multi-touch attribution (assigning fractional contribution to results, by channel or media-type) is a key outcome of the effort.
C3 utilizes Artificial Intelligence and Machine Learning algorithms to connect spend and exposure data to outcomes and results. The entire approach is privacy-centric, and does not rely on third-party cookies or fingerprinting protocols: media capture is cookie-less, and C3 does not ingest PII..
The company’s offering is differentiated by the strength of its technology (the Attribution Data Cloud), and its commitment to client results and program success.
C3 Metrics is committed to delivering world-class data and results to our clients, with high-quality, objectively-developed data and superior insights, resulting in a high-trust relationship with our enterprise clients.
C3 Metrics is committed to growth and ultimate value realization for its stakeholders, including its investors. We engage actively in discussions with our stakeholders to understand and meet their expectations. We balance input and objectives from these varying groups.
About C3 Metrics
Join the team at C3 Metrics!
We’re growing and looking for new team members.
Amazed by advertising?
Curious about analytic conversations?
Dazzled by complex product and development projects?
Start a conversation, around one of our open jobs or your interests. We’d love to hear from you.
C3’s Core Principles
What we do is important.
C3 Metrics is the culmination of a vision of our founders, and we have a primary responsibility to make it successful.
C3 Metrics’ value to marketers is huge. Measurement is an integral and necessary component of marketing.
The support and opportunities we provide our stakeholders are critical to them.
How we act is important.
Our stakeholders depend on our commitments and our integrity.
Process matters: Our approach can differentiate our results.
We can and we are transparent and up-front: Transparency and candor are critical components of our offering.
We do what we say we will do.
Success is measured by two opposing variables; Expectations and Results. We are responsible for managing both.
We own our future, and we improve that future by being absolutely clear with clients and investors and other stakeholders about what we can do, and what we aspire to do.
We can hold each other accountable when we act with high integrity and transparency.
We respect and appreciate each other.
Meet the CEO
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CEOGreg joined C3 Metrics in 2019, and leads the Company's overall strategic and day-to-day operations.
Greg's background includes leadership roles at marketing and software organizations.
He lives in Portsmouth, NH.
Greg received his MBA from the University of Virginia's Darden School, and a BA from Williams College.
He's completed 7 marathons, and 1 Boston Marathon, and still tries to run.