Built By Marketers

Supported By Real-World Insights

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Leadership

TV + digital experience from: Nielsen, eBay, PepsiCo, Reynolds & Reynolds, and DoubleClick

Greg Collins
CEO (+)

John Dimling
Fmr. Nielsen CEO & Advisor (+)

Mark Hughes
Chairman, Chief Analytics Officer & Co-Founder (+)

Jeff Greenfield
Chief Attribution Officer & Co-Founder (+)

Christine Frank
Fmr. Wall Street MD & Advisor (+)

Commitment

Diversity, inclusion and transparency make C3 a great place to work, a desired business partner and a committed member of the research community.

History

Innovations leading the change for marketing & business intelligence.

2019

NPR Features C3 Metrics
NPR Marketplace feature on Advertiser ROI for the Oscars spotlights C3 Metrics COO Jeff Greenfield.
2019

Forbes Magazine Interview
Forbes magazine interview on how Attribution is increasing both ROI and budgets for marketing leaders.
2018

Deloitte Fast 500
C3 Metrics named to Deloitte’s 2018 Technology Fast 500 as one of the fastest growing technology companies in North America.
2018

4As’s Partnership
The 4A’s, which serves 700+ member ad agencies and controls more than 85% of total U.S. advertising spend partners with C3 Metrics to offer professional attribution certification for all members.
2018

MASB
C3 Metrics named to the Marketing Accountability Standards Board, the association responsible for the advancement of accountable marketing standards and practices for business growth.
2018

Attribution Certification
C3 launches online professional Attribution certification program designed to help agencies and marketers become proficient in the administration and application of attribution techniques.
2018

ARF Research
C3 Metrics presents to the Advertising Research Foundation’s Cross-Platform Measurement Council Attribution Showcase a case study documenting the success of combining proprietary fraud controls with the C3 Metrics Attribution Data Cloud.
2018

Google ADH Launch Partner
C3 Metrics becomes the only Unified Marketing Attribution Platform able to measure YouTube + Google Display through ADH as part of the Google ADH launch.
2018

Interactive Scorecard
C3 releases a customizable ‘interactive’ attribution vendor scorecard highlighting attribution vendors across 15 different criteria including fraud removal, user-level viewability, TV, and cost.
2018

Attribution Data Cloud
C3 Metrics releases the industry’s first Attribution Data Cloud, uniting user-level Viewability, cross-device matching and fraud removal across both digital and offline media in a secure data safe environment enabling brands to substantially improve return on their media investments.
2017

Attribution Tour
Attribution After Dark, presented by C3 Metrics, became the only nationwide tour of top advertising experts addressing the Attribution challenge including programmatic fraud, cross-channel measurement and connecting online media to offline sales.
2017

Direct Mail Solved
C3 Metrics details best practice for integrating Direct Mail into the user-level consumer journey and into a cross-channel multi-touch attribution model.
2016

Machine Learning Advances
New machine-learning algorithm result in a 15-44% ROI improvement across the board for clients from incorporating the advanced data validation routines including cross-device and real-time viewability with an emphasis on media delivering results in the fastest time.
2016

C3 Summit
Clients across multiple industries took the stage at the C3 Summit to share their attributions wins, detail cutting-edge technical integrations and review their own internal attribution best practices.
2015

AdAge Takes Notice
AdAge: “Of the many ways ad agencies and research firms pitch themselves, actually buying ads in the media they use or measure for clients is rare — particularly TV. But in a possibly unprecedented example of putting its money where its mouth is, C3 Metrics is running TV ads and winning attention from clients and new business as a result.”
2013

Upper Funnel Innovation
Created by C3 Metrics, the ‘Upper Funnel Conversion’ introduces new technology which turns the digital funnel around for brands by determining the media responsible for driving true brand lift and awareness while enabling real-time digital signals at the top of the funnel.
2012

X-Device Solved
C3 Metrics develops a proprietary probabilistic & deterministic X-Device methodology for tracking users anonymously across their different devices.
2012

Former Nielsen CEO Joins
John Dimling, Former Nielsen Media Research CEO, joins to oversee the firm’s integration of TV attribution with its current online media model. In his role, Dimling is tasked with rolling out C3’s integrated model, to help brands and agencies better understand the impact offline advertising has on influencing online conversion decisions.
2011

Viewable Conversion
C3’s introduction of the Viewable Conversion metric & only platform to integrate viewability, led to an 82% increase in ROI from Programmatic inventory plus research demonstrating that up to 44% of all online conversions start with programmatic display.
2010

75% Sales Increase
After rolling out initial tests of their beta platform in 2008, Hughes and Greenfield publish the longest running study on multi-touch attribution demonstrated a 75% revenue increase versus baseline with only a 12% increase in media spend.
2007

30% Sales Lift
C3’s Founders orchestrated an online & offline campaign called ‘Duckbill’ on behalf of Kimberly-Clark which led the DIY division’s 30% growth and led Hughes and Greenfield to realize measurement is the key to success for every marketing team.
2006

Market Cap Increase
C3’s founders created a faux reality TV show on behalf of a client that later spawned the instantly popular “Real Housewives” TV show. The advertiser grabbed attention from the Wall Street Journal, to Entertainment Tonight; analyst coverage expanded, the consumer funnel expanded, and stock price rose.