The 4A’s, which serves 700+ member ad agencies and controls more than 85% of total U.S. advertising spend partners with C3 Metrics to offer professional attribution certification for all members.
Experience from some of the most recognizable TV + digital brands, including Nielsen, eBay, PepsiCo and DoubleClick
Diversity, inclusion and transparency make C3 a great place to work, a desired business partner and a committed member of the research community.
Innovations leading the change for marketing & business intelligence.
C3 launches online professional Attribution certification program designed to help agencies and marketers become proficient in the administration and application of attribution techniques.
C3 Metrics presents to the Advertising Research Foundation’s Cross-Platform Measurement Council Attribution Showcase a case study documenting the success of combining proprietary fraud controls with the C3 Metrics Attribution Data Cloud.
C3 Metrics becomes the only Unified Marketing Attribution Platform able to measure YouTube + Google Display through ADH as part of the Google ADH launch.
C3 releases a customizable ‘interactive’ attribution vendor scorecard highlighting attribution vendors across 15 different criteria including fraud removal, user-level viewability, TV, and cost.
C3 Metrics releases the industry’s first Attribution Data Cloud, uniting user-level Viewability, cross-device matching and fraud removal across both digital and offline media in a secure data safe environment enabling brands to substantially improve return on their media investments.
Attribution After Dark, presented by C3 Metrics, became the only nationwide tour of top advertising experts addressing the Attribution challenge including programmatic fraud, cross-channel measurement and connecting online media to offline sales.
C3 Metrics details best practice for integrating Direct Mail into the user-level consumer journey and into a cross-channel multi-touch attribution model.
New machine-learning algorithm result in a 15-44% ROI improvement across the board for clients from incorporating the advanced data validation routines including cross-device and real-time viewability with an emphasis on media delivering results in the fastest time.
Clients across multiple industries took the stage at the C3 Summit to share their attributions wins, detail cutting-edge technical integrations and review their own internal attribution best practices.
AdAge: “Of the many ways ad agencies and research firms pitch themselves, actually buying ads in the media they use or measure for clients is rare — particularly TV. But in a possibly unprecedented example of putting its money where its mouth is, C3 Metrics is running TV ads and winning attention from clients and new business as a result.”
Created by C3 Metrics, the ‘Upper Funnel Conversion’ introduces new technology which turns the digital funnel around for brands by determining the media responsible for driving true brand lift and awareness while enabling real-time digital signals at the top of the funnel.
C3 Metrics became the first attribution platform to develop a proprietary probabilistic & deterministic X-Device methodology for tracking users anonymously across their different devices.
The final result is a path representing the user, all of their devices and all of the tactics and partners which truly impacted the conversion. C3’s X-Device match rate = 90%, certified by Alliance Data (NYSE: ADS).
John Dimling, Former Nielsen Media Research CEO, joins to oversee the firm’s integration of TV attribution with its current online media model. In his role, Dimling is tasked with rolling out C3’s integrated model, to help brands and agencies better understand the impact offline advertising has on influencing online conversion decisions.
C3’s introduction of the Viewable Conversion metric & only platform to integrate viewability, led to an 82% increase in ROI from Programmatic inventory plus research demonstrating that up to 44% of all online conversions start with programmatic display.
After rolling out initial tests of their beta platform in 2008, Hughes and Greenfield publish the longest running study on multi-touch attribution demonstrated a 75% revenue increase versus baseline with only a 12% increase in media spend.
C3’s Founders orchestrated an online & offline campaign called ‘Duckbill’ on behalf of Kimberly-Clark which led the DIY division’s 30% growth and led Hughes and Greenfield to realize measurement is the key to success for every marketing team.
C3’s founders created a faux reality TV show on behalf of a client that later spawned the instantly popular “Real Housewives” TV show. The advertiser grabbed attention from the Wall Street Journal, to Entertainment Tonight; analyst coverage expanded, the consumer funnel expanded, and stock price rose.
Notable coverage of C3 Metrics business & culture.
Our values derive from the “C3” military system of Command, Control, Communicate.
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