C3 Metrics Announces 2023 YTD Product Improvements and Extensions
We’ve been working on a number of key improvements to C3’s product offerings this year-to-date:
Path Visualizer: Clients focused on consumer journeys want a quick, easy way to see common cross-channel journeys. Our Path Visualizer, available within our standard and custom dashboards, provides an always-accessible approach to viewing the most common, most recent consumer journeys.
Scenario Assist: The most common request for analytics support is scenario planning, which is a great use of C3’s combination of data, modeling and analytics support. Our Scenario Assist functionality provides a starting point for answering complex scenario questions and predictive analysis. Clients may ask for the isolated, or longer-tail impacts of a particular channel (e.g., TV, social), and Scenario Assist presents an initial series of assumptions and likely outcomes that can be used by clients and internal analytics team members to build and test assumptions.
C3MMM: MMM (media mix modeling) is a complementary modeling exercise to MTA (multi-touch attribution), and can take advantage of the seed and historical data developed during C3’s measurement programs. C3MMM is our approach to MMM offerings, and can be added to our programs. MMM and the effort surrounding its delivery can provide a solid foundation for budgeting and campaign introductions, and it’s a natural step for many of our programs.
Brand Manager: Several clients are extending their measurement programs to additional brands and associated campaigns, under common management. This presents opportunities to compare and manage measurement programs across similarly-characteristic programs. Under one umbrella program, C3 Metrics’ Brand Manager offers a simple, compelling dashboard-based approach for combining and parsing information across an entire campaign portfolio.. Of course, Brand Manager retains C3 Metrics’ commitments to tenant isolation and privacy across programs and consumers.
C3API: Some clients want to visualize C3’s measurement data in their own dashboards or BI tools, and we have standardized the format, content and cadence options for data delivery in our C3API service offering. In addition to standard or custom dashboard availability, C3API provides our clients with flexible, secure and tested data delivery. Data can easily be delivered into a clients’ CDP, data lakes and warehouses and BI tools.
C3’s model and dashboards received general enhancements, as well. New conversion reporting and quality assurance testing are available, as is custom select and filtering in consolidated and custom reports. Improvements were also made to data sourcing and help / FAQ / change logging functionality. And, fraud filtering functionality is continuously updated and improved.
All of these improvements enhance C3 Metrics’ proven approach, which emphasizes:
Outcomes / results focused
Privacy centric
Tag-based, first-party data
Enterprise ready
Filtered for fraud
